"Sber" launches CG advertising in 3D format

2021: Launch CG ads in 3D

Sber September 23, 2021 announced the launch in Russia of CG advertising in 3D format.

Sber will talk about the products of his ecosystem using 3D animation on the screen in the business quarter of Moscow City. This is Russia's first 3D outdoor advertising project created using CG and character animation.

Sber's ecosystem includes a wide range of online services for everyday life and business. The 3D screen in an innovative technological format will tell about its capabilities, services, loved ones and everyone needs.

To create the project, Sber invited the Russian studio Sila Sveta, specializing in light, video and audio installations, to cooperate.

The screen will feature 11 videos about Sber's products, such as SberMegaMarket, Okko, SberSound, SberDevices and others. Cheburashka and the Gena crocodile interact with them in turn. The 3D effect of the 3D image is provided by two LED screens located at an angle of 90 degrees.

Technology will allow you to immerse yourself in the world of the ecosystem and learn about its services. On November 12, 2021, the show will be presented on the screen throughout the day.

More than 20 participants from Sila Sveta worked on the project: concept authors, 3D computer graphics artists and animation specialists. The content used various types of graphics: from abstract shape, to character animation and photorealistic simulations of water - which were created in programs such as After Effects, Cinema 4, Maya and Houdini.

To understand how the graphics will look on the screen, studio designers tested the material at different times of the day, with different lighting and in different weather. As a result, after 4 thousand working hours, more than 7 minutes of graphics were created, which will be presented to the audience.

SberMarketing (part of the Sber ecosystem) carried out media banking and project placement.

{{quote 'author = said Vladislav Kreinin, Senior Vice President, Director of the Marketing and Communications Department of Sberbank. |

We always strive to be the first to introduce people to solutions at the peak of technology - this applies to both our products and our advertising. Therefore, we are pleased to launch outdoor advertising in 3D format, created using the latest technologies. We are confident that such a format will be interesting and expand the imagination of our customers, as well as show the capabilities of our ecosystem - in the year of the 180th anniversary of Sberbank, we strive to show the breadth and benefits of Sber services in everyday human life.}}