Customers: Shell Oil (Shell) Product: Express Checkout System Second product: WebMoney Keeper Project date: 2020/07 - 2021/01
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2021: Implementation of payment through SBP and WebMoney
On January 18, 2021, it became known that Shell launched the possibility of paying through the Fast Payment and WebMoney System at its gas stations in Russia.
to data Central Bank During 2020, the Russia number of transactions made through the Quick Payment System (PSS) increased by an average of 35% monthly. Instant and convenient payment service for motorists, low rates and the possibility of reducing costs acquiring for fuel market operators led to the emergence of a pilot industry project, which was launched by Shell Concern with the support of the Russian Fuel Union. The project was implemented in partnership with the National Payment Card System NATIONAL PAYMENT CARD SYSTEM , the international settlement system Webmoney and the payment aggregator. Since PayMaster the beginning of January 2021, the possibility of paying using the QR Code SBP and WebMoney is available at more than 220 Shell gas stations in various regions. Russia
To pay for the purchase through the SBP at the Shell gas station, the client needs to open his bank on a smartphone mobile application that supports the possibility of paying for the SBP. After that, he must select the payment section according to the QR code and scan the code from the preliminary check received at the cash desk. The payment will be made instantly after confirmation by the user, and a notification of a successful transaction will appear on the cash desk.
When choosing to pay through the WebMoney, the user needs to go to the QR Code menu on the Pay tab in the WebMoney Keeper mobile application to generate the dynamic code that needs to be shown to the cashier for scanning. The transaction information is instantly displayed on the cash desk. When calculating with the help of WebMoney, gas station customers will receive a cashback of 10% for their electronic wallet.
In the consumer sector, the volume of payments using QR codes is actively growing. We always strive to offer our customers a choice, including payment methods, and hope that they will appreciate the emerging cashless payment services. We expect that payments made with the help of SBP and WebMoney will borrow up to 10% in the total volume of non-cash transactions at our gas stations in the medium term, "said Vitaly Maslov, Director for Development and Operational Management of the Shell gas station network in Russia. |
The fuel market in Russia is a segment with relatively low profitability. Acquiring rates account for about 15% of the total operating costs of gas stations, which is higher, for example, the cost of transporting and storing a liter of fuel. Since purchases at gas stations using bank cards are about 53%, the cost of acquiring is very, very high. We are glad that Shell, together with RTS, NSPK and other participants, implemented this project, which is of practical importance for the entire market, "said Leonid Churilov, First Vice President of the Russian Fuel Union. |