New media screens installed at Sheremetyevo in Terminal D registration area

2021: Installation of media screens in Terminal D registration area

The advertising operator of Sheremetyevo International Airport LLC Sheremetyevo Advertising installed media screens in the registration area of ​ ​ Terminal D. This was reported to Sheremetyevo on March 22, 2021.

Enlarged designs with improved image quality due to color contrast, brightness of the equipment used provide customers with great opportunities to promote an advertising message. The profitable location of video walls above the reception desks allows advertisers to build passenger communication with the brand. A content management system has also been implemented, which allows the client to solve various multimedia tasks for placing dynamic messages.

In general, in March 2021, the first digital project among the advertising media of Sheremetyevo was modernized, implemented at the airport in February 2014 on the eve of the Sochi Olympics. Initially, video walls were professional seamless LCD panels. On March 22, 11 media panels measuring 3.65x2.1 m were replaced by 8 LED screens measuring 4.5x2.5 m. Video walls are assembled from LED modules with a pixel pitch of 3.9 mm, which made it possible to increase the efficiency of visual perception of content.

Advertising media at Sheremetyevo Airport correspond to global trends - large-format screens, digital video walls, networks of large-format screens and non-standard surfaces. One of the largest media projects is the Totem media screen in Terminal B with a total area of ​ ​ more than 646 square meters. m and a height of 22 m, on which, in addition to direct advertising, social and cultural videos created on the initiative of the airport are broadcast.

2019: Installation of Digital Media Screen on Terminal B Station Area

On March 26, 2019, Sheremetyevo International Airport announced that Sheremetyevo Advertising LLC installed a digital media screen on the station square of Terminal B and digital arches at the entrance/exit from Terminals E and F. Each of the screens has a SMD P 10 mm step and allows for multiple replacement of broadcast content. Large-scale designs with high image quality provide customers with great opportunities to promote an advertising message.

Sheremetyevo Airport, Terminal B. Photo: museum.ru

According to the company, Sheremetyevo Airport uses large-format screens, digital video walls, networks of large-format screens and non-standard surfaces. Moreover, Sheremetyevo developed and implemented the concept of integrating advertising media into information elements of the airport.

The main buyers of advertising space are large federal and international brands interested in promoting their products in front of the airport audience.

According to Sheremetyevo Advertising LLC, advertising revenues in 2018 exceeded the same figure for 2017 by 1.5 times.

On the largest media screen "Totem" with a total area of ​ ​ more than 646 square meters. m and a height of 22 m and other non-standard surfaces in Terminal B, the airport broadcasts socio-cognitive content. During their stay at the airport, passengers can admire the "lively" paintings of Russian artists, chimes of the Spasskaya Tower, space photographs, sketches based on Russian fairy tales and many others.