Sinar launched a loyalty program and increased the average check by 15% with the help of the Lanit Omni solution

2021: Implementing RightWay

Lanit Omni, a department of Norbit (part of the LANIT group), has introduced the RightWay platform for the Sinar multi-brand clothing store. The customer automated the work of marketing: with the help of automatic distribution mechanics, they became target and according to the schedule. This was announced by LANIT on February 18, 2021.

The LANIT Omni platform independently monitors the actions of customers and monitors their activity. After collecting and analyzing the data, RightWay offers the next best offer for each segment of the network. This format allows you to increase the average check, the frequency of purchases and increase loyalty to the brand.

The loyalty program generates analytical reports on all campaigns conducted, which is convenient for the network management and marketing department.

Sinar employees got rid of routine tasks for activating and creating letters and conducting marketing campaigns. Now the history of customer behavior is collected in one place. The system segments customers and generates personal offers for each category.

For Sinar, the introduction of a loyalty program is a big step towards building mutually beneficial relations with customers. We want to study our clients, recognize them and personalize our communication. RightWay is a convenient tool that can solve this problem. Now we can track the behavior of customers: their purchases, interests and any interactions with the brand. The data we receive allows us to manage the lifecycle of a loyal audience, as well as build the right personalized communication, said Alyona Mukhina, loyalty manager at Sinar

Our platform helps improve the retailer's knowledge of each customer and calculate their behavior and future needs. The integration of the RightWay was very fast. We managed to launch the basic mechanics of the program as soon as possible, specified by Mikhail Tsapok, Director of Business Development, LANIT-Omni Department