Loymax has expanded the functionality of the loyalty program for the supermarket chain "SPAR Tula"

2022: Implementation of Smart Communications module in loyalty program

The developer of a comprehensive platform for automation marketing Loymax announced on December 1, 2022, the introduction of the Smart Communications module loyaltynetworks into the supermarket program "." SPAR Tula The module makes it possible to clearly segment an extensive client base, target audiences and implement personal communication with clients. shop

Loymax began cooperation with the chain of stores SPAR Tula"" back in 2017. In the summer of 2022, the introduction of the necessary modules began - Loymax specialists implemented a module Loyalty that is responsible for technical processing - discounts, bonuses and other preferences necessary to attract buyers and increase the loyalty of existing customers.

The Smart Communications module is essentially CDP (customer data platform), stores information and about all customers and purchases for a certain one. time It is this module that allows you to create a customer portrait or create segments for point communication with customers. The module analyzes 300 thousand active buyers and a purchase history of 4 million checks of the SPAR Tula network. Despite the significant volume, you data can get the desired target segment in just a few minutes. Thanks to the accumulated practical experience, Loymax quickly implemented the project - the module was implemented in just 28 days and began its work on November 15.

In this project, the company agreed in advance and formalized the business needs that the partner planned to solve using the module, at the start they discussed all the technical details. The preliminary study, coupled with the extensive experience and coherence of the implementation team, made it possible to make cooperation operational and as effective as possible. Smart Communications module is a solution for implementing marketing strategy in communications. It will allow colleagues from SPAR Tula to improve interaction and increase the loyalty of existing buyers, as well as attract others. Comapnia is pleased with the implementation of the project and is glad to re-cooperate with SPAR, commented on SMC Senior Project Manager, Alexander Chistokhin.

SPAR Tula has been cooperating with Loymax since 2017. Years of cooperation and many joint projects under their belt made it clear that Loymax specialists are a team of professionals. Loymax is a good technical support, necessary tools and operational feedback. The product created by Loymax fully meets all marketing requests of the company, commented Yulia Shinkar, Director of the Customer Relations Department of SPAR Tula LLC.