Takko Fashion transferred Digital Signage system maintenance to outsourcing

On December 7, 2015 ALP Group announced contract signature on IT system maintenance of video advertizing on monitors (Digital Signage) in Takko Fashion retail network in Russia.

Project Tasks

In Russia the Digital Signage system is a significant element of technology of communications Takko Fashion with the potential buyer. On a professional equipment in show-windows of shops the company shows new products of lineups, reproduces promo-rollers, informs on marketing actions, discounts and special offers, draws attention to features of a brand.

Takko Fashion (2014) shop

Media facades — the spokesperson of Takko Fashion therefore from the Digital Signage system excellent job is required: uninterrupted broadcast of video content and timely replacement in scales of all network. It is important as any failures negatively affect image of shop, reduce efficiency of marketing actions and can conduct to finance and reputation costs. It is reaction of buyers for mismatch of information to real operating conditions of shop, the penalties for irrelevant advertizing imposed by competent authorities of the Russian Federation (on the basis of the law on consumer protection) or administration of shopping centers.

Information on videowalls and Takko Fashion displays should be relevant always. Now the ALP Group company is responsible for it.

Project circuits

The contract provides timely adding and replacement of videos and graphic audiovisual materials, ensuring uninterrupted broadcast of content on videowalls and video displays of the different size and also remote monitoring of operation (24/7) equipment. Besides, specialists of ALP Group adapt content for a required format of players and advise the customer's employees on the questions connected with operation of video displays.

Layer management of service is exercised using the Service Desk system of ALP Group company. Via its web interface the customer constantly has online access to up-to-date information about existence, number and the statuses of service requests. At the same time engineers of the contractor, and the customer's employees can register requests, both. The main works are regulated by the formalized agreement on service quality (SLA) which parameters correspond to business needs of Takko Fashion retail network.

In regions operational departure to the customer, setup and replacement of the failed equipment will be provided by certified partners of ALP Group company.

In the Digital Signage system of the Russian network Takko Fashion the high-quality professional equipment is used: videowalls of formats 2x3 and 3x3 in a combination to high-quality single displays to big diagonal, professional network BrightSign and Winmate mediaplayers, network Cisco switches, blocks of uninterrupted power of IPPON. ALP Group supports the substitution fund (from the customer's equipment) created according to the configurations set in shops. It allows to replace within one working day the equipment for the period of diagnostics and repair, saving operability of media facades of shops.

ALP Group provides interaction with the service centers and suppliers, services which are responsible for SCS and power supply on maintenance entities.

Denis Dolmatov, CEO Takko Fashion in Russia, said:

- The Digital Signage system — the essential tool of our technology of sales and communications with clients. In Russia we give service of this system on outsourcing. At the same time all partners of our company undergo selection within the tough tender procedures. For ALP Group participation in the tender did not become an exception. We analyzed experience and scale of the company, reputation in the market and also commercial conditions of cooperation. In this case the combination of advantageous conditions, existence retail clients in a portfolio of the partner and specific experience of service of the Digital Signage systems became a decisive factor.