"Tape" implemented technologies of personnel training using virtual exercise machines

2019: Start of the training VR module for personnel

On August 27, 2019 the Lenta company announced start of the training VR module for personnel.

According to the company, pilot start of the VR module will take place since August until the end of October, 2019 in 10 Lenta shops in St. Petersburg and 5 shops of the company in Moscow. The pilot consists of two parts developed especially for self-produced departments and customer service. The main objective of both modules – to increase service quality and interactions with buyers.

Using points of virtual reality the employee plunges into the realistic situation modeling different situations of customer interaction. Training is based on working off of effective phrases of communication with the buyer. A system analyzes the speech of the employee, in an operation algorithm of the exercise machine providing a feedback is put. Each dialog can be fulfilled several times for the purpose of an operating time of necessary skills at communication with the buyer in different situations. Main advantage of a format is the realness of an educational situation and situations that will allow to transfer with bigger ease skills from the educational environment to a working situation.

Staff of self-produced departments of the company passes trainings according to 7 scenarios: sale of fish, meat, cookery, and one multistage dialog providing various situations of interaction with buyers is developed for client department.

It is expected that exercise machines of augmented reality will provide increase in learning efficiency for 40%-60%.

The company calculates that such training will allow to increase service quality of buyers in self-produced departments and will allow employees of customer service to improve interaction with the buyer in difficult situations.

Results of the pilot will be estimated by means of poll and independent examination. Based on a pilot project the company will make the decision on its scaling on all shops of Tape.

Thanks to start of the training VR module we will be able to interact with even large number of employees across all Russia, to train and estimate their skills according to the uniform standard. Herman of Ting, the CEO of Tape told