The Moscow Times uses a technology platform for holding special events

On April 9, 2015 it became known of transition of Department of The Moscow Times conferences to MeetFormer - a technology platform for holding special events^[1].

Project Progress

The department of The Moscow Times conferences decided to automate business processes in September, 2014 - the division passed from the internal system of mailings using own mail the server to a cloud solution of MeetFormer.

In parallel there was a creation of the portal which is completely executed on the MeetFormer platform. The solution was adapted for specific requests of business on the organization and holding of conferences:

• regular mailings with actions invitations,
• possibility of loading of information from files of Excel for automatic registration of VIP-speakers and media,
• creation of a system of the statuses of users (paid delegates and guests of partners),
• determination of "the hall temperature" at the time of the speech of the speaker by interactive vote.

Project Results

"Practically from the moment of the basis of The Moscow Times Conferences the market could not offer any alternative to "fuss with papers" from which the obvious risk grew - participant lists of an action could be lost or get to the third parties. MeetFormer is the first solution which helped us to win against paper and to exclude the related risks, direct and indirect. But the main thing - after implementation of this platform we the first of rival colleagues received the powerful tool for interactive efficiency evaluation of each conference ("hall temperature"), learned to affect activity of audience and also provided to sponsors of conferences the clear instrument of sales", - Ekaterina Norkina, the director of the department of The Moscow Times conferences told.

"We did MeetFormer with a view to automation of all cycle of holding special events, and in principle not easy to automate this sphere, - Konstantin Shishlov, the MeetFormer project manager noted. - The community Business Family which totals about 300 thousand people and holds more than 20 events a week in the different cities of Russia became "testing laboratory" of a product. MeetFormer conducts all these events. The joint project with The Moscow Times Conferences, the second in value player of the market of business conferences in Russia, allowed to understand that at us the unique product which is useful to both organizers, and sponsors ^[2], and to their delegates turned out. The MeetFormer platform is available to all who are engaged in the organization of special events. There will be enough its functionality for any, even the most uncommon task".

Notes