vStack implemented SimpleOne B2B CRM

2024: How vStack reduced its deal cycle by 10%: Automating sales with SimpleOne B2B CRM

About the Company

vStack - the Russian company, software developer vendor of the same corporate hyperconverged platform virtualizations level. The key idea of ​ ​ vStack is to create a fully managed Enterprise virtual data center layer based on standard server equipment. This is a more affordable, but no less productive alternative for import substitution foreign solutions.

Decision Selection Criteria

1. Opportunities for detailed analytics.
2. Convenient dashboards for analyzing the stages of transactions and partner actions
3. Stability of solution
4. Vendor responsiveness
5. Modern interface and thoughtful UX
6. Easily scalable
7. Flexibility of setting
   

Implementing SimpleOne B2B CRM

• Start: March 2023
• Duration: 1 month
• Volume of transferred data: 600 contacts, 150 + companies and transactions
• Adaptation period: 3 months

New Processes in vStack Sales

SimpleOne B2B CRM now closes tasks in the following areas of vStack:

1. End-to-end analytics across all stages of the sale
2. Track leads and partner sales in detail
3. Manage and analyze the effectiveness of marketing campaigns.
4. System use of sales methodologies (SPIN, Kanban, SMART)

The result: the cycle of the deal was reduced by 10%

vStack has been working in SimpleOne B2B CRM for more than a year, and during this time the transaction cycle has already begun to decrease.

Results:

• Transaction cycle reduced by 10%
• The number of stages of the transaction increased from 4 to 9
• 80 partners of the vendor

The transition from online spreadsheets to the B2B CRM system has enabled vStack not only to manage deals more efficiently, but also to build mature business processes in the areas of sales, marketing and partner engagement.

In particular, the implementation of the system allowed the company to centralize key processes within one CRM system, which led to a 10% reduction in the transaction cycle.

Before CRM was implemented, everything information about vStack customers and transactions was stored in online tables. With the growth of the company, the sale process became more complicated, and the company needed a specialized solution for managing consulting B2B sales and relationships with partners.

The main criteria for choosing a solution included: capabilities for conducting detailed analytics, convenient dashboards, stability of the solution, responsiveness of the supplier, convenient interface and flexibility of configuration. After analyzing solutions on the market, the choice settled on the Russian SimpleOne B2B CRM system.

The SimpleOne B2B CRM implementation process took one month. 600 contacts, more than 300 companies and 150 possible transactions were transferred to the system. The implementation of CRM allowed vStack to automate key processes: end-to-end analytics across all stages of sales, tracking leads and partner sales, managing marketing campaigns, and using sales methodologies.

CRM allows us to use the SPIN method and systematically track the transaction cycle. We are striving to reduce its duration and are already witnessing the first positive results from the implementation of the system - the sales period has already decreased by 10%. The company plans to organize the work of partners in a single digital environment and build an end-to-end funnel of sales for all transactions in the CRM system, "said Evgeny Karpov, CEO of vStack.

Our CRM solution is based on key global methodologies and best practices for B2B sales and marketing. The solution is adapted to the sales scheme through partners and distributors. I am sure that vStack has received a modern tool that will meet all the growing needs of the business, - commented Sergey Chukanov, CEO of SimpleOne.

Prospects

• Partner Sales Development
• Partner Deal Management via CRM
• Using Partner Portal to Register Transactions

SimpleOne B2B CRM helped vStack not only manage deals more efficiently, but also create more mature business processes in sales, marketing and working with partners.