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Project

The Volkswagen North Center salon with mobile application meets requirements of clients

Customers: Volkswagen Center North

Mytishchi; Trade

Product: Dealer Mobility

Project date: 2013/02  - 2013/03

Mobile application of Dealer Mobility of the official dealer center "Volkswagen North Center" is available to clients, the company integrator of the solution - bright box reported on March 5, 2013.

Implementation

Work on start of mobile application, including integration with internal IT infrastructure of the customer, took 10 days.

"Existence of mobile application does communications of the dealer with the client more convenient and comfortable. The effect of start of mobile application is shown not only in the form of sales increase of services of the dealer center, it also the instrument of increase in a customer loyalty that is especially important in the conditions of the growing competition in the autoretail market" — Ivan Mishanin, the managing director of bright box noted.
"It is important to us to use each channel for communication with clients with maximum efficiency therefore development of mobile application was for us an issue of utmost importance. We were faced by a task to quickly transfer information to the client, informing him on new services, actions, special offers, and thanks to the Dealer Mobility platform we managed to solve this problem quickly and with the minimum investments" — Horen Akopyan, the commercial director emphasized "Volkswagen North Center".