X5 Group loyalty program launched on the basis of the Loymax platform

2022: Loymax Platform Processing Launch with Data Transfer to Over 60 Million Users

On July 22, 2022, Loymax, the developer of a comprehensive marketing automation platform, announced the launch of processing of the X5 Group loyalty program, a grocery retailer. It took 7 weeks to implement the system from the start of work to the first check at the checkout, taking into account the transfer of data of more than 60 million users.

Among the key conditions for the implementation of the project X5 Group with were high requirements for stability and flexibility - IT solutions, as well as launch as soon as possible. As part of the project, the Loymax team, together with X5 Group specialists, configured the system to infrastructure in X5, conducted load testing, performed a complete migration data for a seamless transition to the Loymax solution, implemented the necessary integration and launched in the stores of the network.

"The project with X5 is really valuable and complex: the requirements for the loyalty program, monitoring, base growth and increased loads changed dynamically. It was important for us to adapt to the customer's requirements and ensure flexible configuration of our product - I think we managed to meet the declared high standards. In the future, we plan to work together at X5 Group on the development of the product, to complement it with useful new business functions, "said Maria Forostyanova, Product Director of Loymax.

By migrating to the Loymax platform, all data security requirements are met, including moving the solution to the X5 loop. The system allowed to achieve the target load level and ensured that it could grow taking into account the plans for the development of the loyalty program due to the higher performance of the solution. At the same time, the quality of fraud monitoring has been improved.

The Loymax platform allows you to implement a large number of marketing campaigns within the framework of the loyalty program: mass, co-brand, partner, chip, game, social and status, etc., including personal actions for each participant with a unique set of preferences. Thanks to an intuitive product, including a large amount of supporting documentation integrated into the system, X5 employees can perform almost all settings and configurations themselves.

The choice of the Loymax platform allows X5, together with the Loymax team, to perform operational improvements to the loyalty program. At the same time, the availability of independent improvements by the Kh5 team makes it possible to further independently develop the loyalty program.