X5 launches digital offer to automate hiring

2021: Launch Digital Offer to Automate Hiring

On March 18, 2021, X5 Retail Group, a multi-format retail company in Russia that manages the Pyaterochka, Perekrestok and Karusel retail chains, announced the beginning of the use of a digital offer when inviting applicants to work.

Digital offer - its own development X5. Previously, it was filled out manually on the company's form and required step-by-step coordination of all services involved in the recruitment process. Offer automatically collects data from the internal CRM matching system, including all reconciliations, and is fully integrated into X5 systems. If the "Made Offer" indicator is changed in CRM, the candidate is sent a link to the lendingon site X5, on which the applicant can put the "I accept/do not accept" response, as well as select the release date. This information is sent to the X5 multifunctional common service center to further organize the work of the new employee in the company.

"The digital offer is convenient for everyone - both the candidate and the selection specialists, its development is part of the X5 system work on automation of HR processes and services. We want the experience of interaction of potential employees with X5 to be comfortable from the very first step, so we made not just a formal document, but a sincere offer to join the X5 team, "said Tatyana Krasnoperova, Director of Personnel and Organizational Development of X5.

According to information, a digital offer reduces the time to prepare a proposal for a candidate by 75%. It will be received by all potential employees of the management company X5, the divisions of X5 Technologies and X5 Business Support. The company expects in this way not only to reduce the number of routine operations of selection specialists, but also to further motivate candidates to accept a job offer.