Children's clothing (Russian market)

Main article: Clothing (Russian market)

2022: Top 5 brands

On February 9, 2023, the Detsky Mir marketplace presented the top 5 Russian brands of children's clothing, which were most popular on the online platform in 2022.

The most popular Russian brand of children's clothing was KotMarKot, which in February 2023 has two full-cycle garment factories located in the Moscow region. Most often, buyers of the Detsky Mir marketplace choose children's overalls, trousers and bodysuits of this brand.

The second most popular was the Russian brand Katlen with production in the Moscow region and Vladikavkaz. The most purchased products of this brand throughout the year were trousers, dresses, T-shirts, as well as leggings and longsleeves.

The third line was taken by the clothes of the Bossa Nova brand, which is sewn off at the Mashuk factory, located in the Stavropol Territory. In this brand, overalls, trousers, children's kits, as well as sliders and bodysuits are especially popular.

The fourth place went to the Russian brand of children's and teenage clothing Nota Bene, whose production facilities are located in Moscow. The most popular products of the brand in 2022 were children's tracksuits, trousers, sweatshirts, leggings, as well as jumpers and dresses.

Rounding out the top five is the Russian brand of festive dresses for girls Lelu Kids, which is sewn out at a factory located in the city of Cheboksary.

In addition to Russian brands produced in the country, other Russian brands, for example, Acoola, Modis, PlayToday, Sela and others, whose production facilities are located in China, India and Uzbekistan, showed significant growth.

In connection with the departure of many brands of children's clothing from Russia for the Detsky Mir marketplace, it became especially important to offer its customers decent alternatives at affordable prices. As of February 2023, our marketplace presents a large selection of high-quality children's clothing produced in Russia and popular with buyers. We are actively developing our partner network and will be glad to new suppliers not only of children's clothing, but also of other goods for children, family and home, - commented Ivan Ivushkin, director of the Detsky Mir marketplace.