Andata

Andata is a Russian service that identifies visitors to the website based on machine learning technologies and makes recommendations for optimizing digital marketing campaigns using neural networks. Based on big data and machine learning, optimizes the purchase of online advertising and reduces the cost of conversion action. Artificial intelligence suggests how to set up ads in Yandex and Google, including recommending that advertising be turned off at certain hours.

The company is a graduate of the joint accelerator Sbera"" 500 Startups and - Sber500.

Performance indicators

2020: Revenue - 13.8 million rubles, profit - 2.3 million rubles

According to Kontur.Focus, the revenue of Andata LLC in 2020 amounted to 13.8 million rubles, net profit - 2.3 million rubles.

History

2021: Raising $900,000 investment, estimated at $5.9 million

On August 5, 2021, Andata announced the attraction of $900 thousand in investments from the venture capital fund Starta Capital, the Liqvest platform, business angels Sergey Dashkov, Denis Beloglazov, Nikolai Guzakov, Sergey Nikulin and members of the Angelsdeck club.

The sowing round was held at the site AdVentureLand Technopark Skolkovo. The assessment of the company that helps the business optimize Internet advertising, according to the results of raising funds, amounted to $5.9 million. The startup plans to spend the investments received on entering the American market, Andata said in a statement.

Russian web analytics service Andata attracted $0.9 million in investments

Andata reported that in Russia the company works with such large advertisers as the European Medical Center, the Joint Credit Bureau, Sber, VSK and Tele2.

The Andata system creates a "digital passport" - an automatically updated profile of a visitor to the site, which combines its actions from different devices. The compilation of each profile costs 1 ruble - if the system is 50 thousand such profiles, they will cost 50 thousand rubles (by August 2021).