Dynabook (former Toshiba Client Solutions)
Entry into the market of servers
At the beginning of September, 2019 it became known of Dynabook entry into the market of servers. The company created based on the former computer business of Toshiba wants to master new sources of income after restructuring and rebranding.
That Dynabook will sell servers the Channel Partner Insight edition was told by the head of representative office in Northern Europe Nick Offin. According to him, servers and also desktops are going to be offered only outside Japan. This market was the main thing for Toshiba when it was engaged in production of the PC.
| ||We look narrowly also at other categories to products to understand that we can create and bring to the market and to be the full-fledged multi-profile IT company — he reported.|| |
At the same time the top manager emphasized that it is optional all ideas will be implemented, but the company will aim at it as so it will be able to differ from an old brand of Toshiba.
| ||I think, there are many places for an excellent new brand or a product. We begin to master new technology trends quicker. We try to make something other than Internet of Things and thin clients to be selected — he added.|| |
Nick Offin did not call terms during which Dynabook will begin to sell servers. It is supposed that it will occur until the end of 2019.
Between the fact that Offin told about plans of the company to increase sales department by 30% by the end of 2019.
In addition to the new markets, Dynabook will develop also on the basic — computer. Special attention is going to be paid to the educational sector.
| ||School education is the market, the prices are regarded as of paramount importance. One of our plans is in returning there where the old brand of Toshiba had a good customer base — Offin reported.|| |
Renaming into Dynabook
At the beginning of April, 2019 it became known of leaving of a brand of Toshiba from the market of personal computers. It was succeeded by the Dynabook brand which before the Japanese corporation used mainly in the house market.
Rebranding happened 10 months later after sale of computer business of Toshiba of Sharp company. It is about division of Toshiba Client Solutions which is renamed into Dynabook now. Changes concerned all markets, including the USA, Europe, Australia and Singapore.
In addition to notebooks for corporate users, the Dynabook company will continue release some other electronic devices of Toshiba, including the solution for the Internet of things and "smart" points.
Dynabook is going to provide 11 models of portable computers and also the headset of augmented reality which development was conducted together with Vuzix company. The cost of the equipment will be $600 up to $2000, it will receive processors of the Intel Core U series (the seventh and eighth generation), solid state drives, etc.
The senior vice president of Dynabook in North America Takayuki Tono emphasized that even if Toshiba and changed the name, it all the same will remain the company which released the first-ever notebook in 1985.
| ||The Dynabook brand personifies our rich 30-year-old heritage of innovations in the field of mobile computers and also our new investments and a scope of business. Our brand is more, than just a name or a logo, this embodiment of our culture and our values — the president of the European division of Dynabook Damian Jaume said.|| |
At peak of Toshiba sold about 17 million computers a year. In the 2018th less than 2 million devices were implemented. For comparison, Lenovo leading in the market only for the last three months 2018 delivered 16.6 million desktops and notebooks.
2018: Sharp purchased Toshiba Client Solutions for 4 billion yens
At the beginning of June, 2018 the Japanese producer of consumer electronics and displays of Sharp announced purchase of computer business of Toshiba, thereby having returned on the market which abandoned eight years before.
Sharp agreed about acquisition of a 80.1 percent share in division of Toshiba Client Solutions which is engaged in development and sale of notebooks, for 4 billion yens (about $36.47 million at the rate of for June 5, 2018). It is going to close the transaction till October 1.
As notes Reuters news agency, this transaction underlines recovery of Sharp under control of Foxconn which purchased the Japanese company in 2016. It is expected, that cooperation with Foxconn will help Sharp to make portable PCs at the reduced prices concerning competitors that will increase demand and will make profit.
The agreement between Sharp and Toshiba is unusual as the Japanese companies, on the contrary, abandon the PC markets, smartphones and consumer electronics, including TVs, under the pressure of South Korean and Chinese competitors.
Toshiba sells notebooks and tablets for corporate clients and consumers under the name of Dynabook. In three financial years by the end of March of the 2018th calendar computer business of the company saved up operating losses in the amount of 97 billion yens, and sales were reduced by 75% because Toshiba ceased to sell the PC abroad and brought production of these products to outsourcing, Bloomberg tells.
Toshiba continues to sell assets after the losses received as a result of accounting scandal and write-offs in nuclear business. So, the Japanese conglomerate sold businesses on release of TVs, home appliances and semiconductors. According to the statement of Toshiba, the corporation places emphasis on such sectors as power and social infrastructure now.