Haraba

Haraba is a Russian aggregator of used car ads. The company was registered in 2019 in Dagestan.

History

2022: Avito bought 67% of Haraba

On July 13, 2022, it became known about the sale of 67% of Haraba to Avito. The financial terms of the agreement were not disclosed.

Before the transaction, 5 individuals were co-owners of Haraba: Haji Kurbanov, Andrei Reduto (31.88% each), Kamil Hajiyev (21.25%), Mikhail Tyurin (10%), Dmitry Kovalev (5%).

Avito bought the aggregator of announcements about used cars Haraba

According to data disclosed in mid-July 2022, more than 1.3 million ads for the sale of cars are displayed on the Haraba app every month. The share of ads with Avito for the aggregator is 41%, with Drom - 25%, Auto.ru - 23%, Yula - 6%, SberAvto - 2.5%, from dealer sites - 2.5%.

Haraba also provides services for b2b and b2c. The functionality includes the ability to assess the car as accurately as possible, check its history and legal purity, sell the car on credit in order to earn money with commission fees, and more.

Avito has been operating in the car advertising segment since 2012. In particular, the company has a service for checking the history of the car before buying Avtotek.

As noted by TASS, Chairman of the Board of Directors of Transtehservice Group of Companies, President of the Association of Russian Automobile Dealers (ROAD) Vyacheslav Zubarev, Avito currently has a strong product team and a wide customer base, and Haraba is a recognized center of expertise on car buybacks.

Combining these two teams will create good conditions for creating new opportunities for customers, including dealers. The importance of the used car business is now greater than ever for the dealer community, and we hope that this strategic partnership will improve service and expand opportunities, but will not infringe on the strategic interests of dealers, he said.[1]Haraba's[2]

Notes

Шаблон:Remarks