La Verite

Business model

The agency is engaged in promotion and implementation of civilized methods of marketing on social networks. Today's Runet represents the wild market, the crowded spam bots and fighting hamsters, – the whole world on this rake otplyasatsya already, and it is not necessary to repeat others errors. Scandal stories with false blogs already managed to spoil fairly reputation even of such giants as Wall-Mart and McDonalds, and Rick Murray, the author of those failure campaigns, rides with lectures worldwide now and tells why so it is not necessary to do. In Russia this noble mission will be undertaken by the Nose with the svezhesozdanny agency: the analysis of reputational risks of advertisers from use of "dirty" technologies of promotion will become one of the main objectives, especially initially.

Others, according to him, today simply are practically not used neither in business, nor in policy. As Anton claims, in a notorious affair with Yashin, Oreshkin and Phishman the happened growth of references of these persons in blogs in actual fact was result of spam and work of bots. However, he does not see politicians among potential customers: according to him, banks, insurers and "all those who order this shit, and understand then that it does not work" will become them more likely.

History

Plans of creation of the agency it is announced in an aprelda of 2010.