VK Pay

Main System: Payment System

2024: Integration with SBP

The authors of VKontakte have become available to transfer income through the SBP. VK (formerly Mail.ru Group) announced this on March 6, 2024.

The social network is developing a payment cabinet through which content creators can directly receive money earned using monetization tools.

The commission for transferring through the SBP to VK Pay is 0.1% - the minimum among all methods of transferring money. The money is credited to the bank account instantly. It is enough to select VK Pay, indicate the phone number, the bank for transfer through the SBP and confirm the transaction with a code from SMS.

VK

Шаблон:Quote 'author = said Ivan Smirnov, director of the VK ecosystem services business unit.

Шаблон:Quote 'author = noted Igor Trostnikov, Director for the Development of Innovative Services of the NSPK (NSPK acts as the operational payment and clearing center of the SBP).

2022: QR Code Payment Option

VK users can pay for purchases and services using a QR code. This became possible thanks to the partnership of the VK Pay service and the National Payment Card System. This was announced on June 22, 2022 by VK.

Payment by QR code appeared in a number of VK services - Schoolmates in and in projects in which integrated VK Pay:, Vkontakte"" and My world partially in. In the Games Mail.ru future, the list of services with the ability to pay by QR code will expand.

Payment by QR code is convenient and safe. User data is not transferred to third parties, payments are made instantly. There is no need to type the card number manually - which means that time is not spent on this, "said Andrey Efimochkin, director of financial and payment technologies at VK.

Payments by QR code through SBP are gaining more and more popularity among users of different services. As of June 2022, more than 150 banks in their mobile applications provide this opportunity to their customers. We are confident that the VK audience will also appreciate the speed, convenience, security and other advantages of payment using the Fast Payment System, - commented Dmitry Kolesnikov, Director of Innovative Services Development at NSPK.

In order to use this option in the VK Pay interface, you need to select the SBP, after which the system will form a QR code. If the page is open on a smartphone, just press the transfer to payment button: the user will be redirected to the application of his bank. The service will automatically fill in the details and data - it will only remain to confirm the payment. If the QR code is open on a laptop or desktop, it must be scanned with a smartphone or tablet camera.

2021:20 million bank cards tied

20 million bank cards are tied to the VK Pay payment system. This became known on October 12, 2021.

{{quote 'VK Pay allows you to pay for any item or service on our platform in one click, while it remembers your payment information. As of October 2021, it processes 60 million transactions per month and 20 million bank cards are tied to it, "said Boris Dobrodeev.

We also launched the Installment Payment product, where you can receive an item without paying for it at the same time. This service is free for users. In addition, the Combo loyalty program has been launched, which combines the best offers from the group's services. This service is used by millions of people. Users who are subscribers of Combo are 37 percent more likely to access our services.}}

Boris Dobrodeev also announced the launch of VK ID - this is a single passport for all resources that solves authorization problems. {{quote 'You no longer need to remember passwords and fill out tons of data, all these problems are solved by VK ID. This service is used by 28 million people outside VKontakte. In the future, VK ID will become the only mandatory way to register and authorize on all services of our ecosystem, "added Boris Dobrodeev.

A single brand of the company will emphasize all the opportunities that our ecosystem provides: communication and games, education (from school to professional), delivery of medicines and products, taxis, car sharing and online shopping, all business opportunities, from small to large, and much more^[1].}}

2020: Bank Card Payment Launch

Vkontakte July 13, 2020, he announced that he would now pay for goods using a bank card. This feature will simplify shopping for customers, and for sellers it will become a convenient way to organize sales.

The function is available in communities where Store 2.0 is connected. It is enough for the client to order the goods, click "Pay" and enter the details of the bank card. The seller will receive money directly to the current account. If the payment is accepted by an individual, then the buyer will be able to make a transfer from the balance sheet of the VK Pay financial ecosystem.

The seller can also specify the minimum order price and discount that the customer will receive when paying online. In addition, the buyer can still choose the "No payment" option - it will come in handy if you want to first discuss the details of the order and only then transfer money for the goods. In this case, it will be possible to complete the payment later, from the order card.

Irina Denezhkina, VKontakte e-commerce director:

Many sellers were waiting for the opportunity to pay for orders using bank cards. Therefore, we have expanded the functionality of VK Pay - now it allows you to make payments not only from your wallet balance, but also from your bank card. This was another step towards the development of our ecosystem for e-commerce. Earlier, we added the delivery function through SDEK and Boxberry, completely updated the "Store," developed other advertising formats - for example, auto-promotion of goods. These tools will help businesses sell their goods on VKontakte and get even more buyers.

In February 2020, VKontakte presented a platform for e-commerce. The first stage of changes is the launch of Store 2.0. All the tools that are needed to organize sales in VK are brought together - to set up a store in your community, you do not need to connect different functions separately. Other features have appeared: product properties, convenient tracking of order status, quick access to support.

2018: Payment System Launch

On June 27, 2018, VKontakte launched the VK Pay payment system, with which users can buy goods and services using a social network account.

According to RBC,   citing a representative of VKontakte, first the function of accepting payment through VK Pay will be available to owners of VKontakte communities. In parallel, a conditional Marketplace will be created through which VKontakte partners will offer their services. The electronic platform is planned to be used by the services OneTwoTrip, Kassir.ru, ShowGoGo, Grow Food and Delivery Club, etc. Later, the payment function through VK Pay will be integrated into the sites of partners.

Social network "VKontakte" will launch a service for payment for goods and services VK Pay

The maximum transaction amount in VK Pay is limited to 60 thousand rubles. There is also a restriction on the withdrawal of cash by users - 200 thousand rubles a month.

Additional commissions have been established for large partners of the payment system, due to which the company plans to earn money, the source said in the Mail.ru Group. According to Alexander Gorny, Director of Strategy and Analysis at Mail.Ru Group, in a few years, VK Pay's annual turnover may reach 100 billion rubles.

A RBC source claims that VKontakte will earn on VK Pay at the expense of large partners - additional commissions or "other advertising methods of monetization" may be introduced for them. At the launch stage, users and small sellers will not pay fees for entering, withdrawing and transferring funds, but such fees or other options for monetizing the system may appear later, the representative of the social network noted.

As an interlocutor close to Mail.Ru Group explained, VKontakte creates a single ecosystem that allows the user to take all the necessary actions "without leaving his account," and creating comfortable conditions for purchases will push the user to make purchases from Service-Partners. "Mail.Ru Group is actively developing e-commerce.^[2] 

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