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2013
The market of capital PR-services by September, 2013 grew up - specialists of the W-City community research Research Group together with experts of laboratory of 'Social logistics' estimate it approximately at $1.1 billion.
The W-City community research research group" published the rating of the national PR-agencies which in 2013 enjoyed the greatest confidence in a business environment and in professional media community. The basis of assessment of positions was formed by the following criteria:
- 'Trust' – 50%: experts polled more than 300 capital respondents - representatives of customers, PR-managers, advertizing experts and journalists of the leading media which generously shared experience of mutual communication, bright impressions and also not implemented or successfully implemented PR-hopes in the course of communications.
- "Quoting" - 30% - the frequency of references in media, or public activity.
- "Turnover" - 20% - the size of the serviced PR-budgets.
TOP-10 the national PR-agencies of rating of trust (on extent of decrease):
- SPN Communications (before SPN Ogilvy).
- AGT.
- TWIGA PR.
- R.I.M. Porter Novelli.
- IMA group.
- Social networks.
- Niccolo M.
- KPOC.
- Fleishman-Hillard Vanguard.
- Mikhaylov and partners.
2012: The largest PR-agencies
Artisan Group Public Relations
PR-activity of the IT companies in Runet
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