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Branding agencies in Russia
Main article: Branding agencies in Russia
2023
Named the top 100 largest PR agencies in Russia
On June 27, 2024, a new national rating of communication companies (NR2K) in Russia was published. The list is headed by the Mikhailov & Partners group, which pays special attention to the professional development of the PR sector in the Russian Federation. The company has relied on work in the field of strategic business communications.
It is noted that in 2023 the market in question grew by more than 20% and reached almost 1.8 trillion. Three rubles industries are named among the growth leaders: advertising, digital communications and public relations. Vyacheslav Laschevsky, co-chairman of the Supervisory Board of NR2K and a member of the Public Council under Ministry of Digital Development Russia, notes that such a significant increase was not recorded even after the end of the peak of the pandemic. COVID-19
Vitaly Rasnitsyn, President of the Russian Academy of Public Relations (RAOS), adds that communication companies not only contribute to the development of the domestic economy, but also fulfill important public and state tasks. Thus, the NR2K rating "is a good benchmark both for Russian business and for public authorities and organizations of the non-profit sector." The objective of the rating is to increase the openness and transparency of the communication services market, which should help strengthen trust between its participants.
It is said that the Russian communication market is actively developing, agencies are finding new niches and introducing modern technologies. The rating is formed by key indicators of the companies' activities: business volume, professional experience and media activity. The top ten on the list included:
1. Mikhailov & Partners;
2. AHT/AGT;
3. Twiga PR;
4. emg;
5. Kros;
7. Beetl;
8. Polylog;
9. Ingate;
10. CG Horta.[1]
Revenues of PR agencies in Russia for the first time exceeded 1 trillion rubles
Annual revenues of PR agencies in Russia for the first time exceeded 1 trillion rubles, which indicates a significant growth in the PR services market. This figure has been achieved despite the challenges of recent years, including the COVID-19 pandemic and economic difficulties. Such data in mid-June 2024 are given in a study conducted by Buman Media and the online recruiting platform hh.ru.
The COVID-19 pandemic has had a significant impact on the PR services market, leading to a 15.1% decrease in volumes in 2020. However, already in 2021, the market showed an increase of 21.9%, although it remained unstable. In 2022, the growth trend continued and the market volume increased by 5.9%.
According to the study, about a third of PR agencies in Russia noted a decrease in income and a decrease in business in 2022. Nevertheless, the structure of PR departments within companies turned out to be quite stable - 74% of respondents reported no changes in the functionality of the PR department.
In 2023, the volume of the PR services market in Russia reached 1.006 trillion rubles. This was due to an increase in demand for anti-crisis and digital communications, as well as an increase in the importance of PR in corporate structures. According to the survey, about half of the companies surveyed note an increase in PR costs, which is associated with the need to maintain reputation and public relations in a crisis.
PR budgets remained ambiguous: 26% of respondents reported a reduction in PR budgets, the same amount - about the redistribution of funds, and another 26% - about the absence of changes. However, 11% of companies were able to increase their PR budgets by funneling funds to outside agencies or consultants.
According to the study, the most common budget for PR in 2023 was over 7 million rubles, which is most often allocated by companies with a staff of 1 thousand to 3 thousand people. At the same time, companies with a staff of up to 50 people most often operate with budgets of up to 2 million rubles or do not have a separate budget for PR at all.[2]
2013
By September 2013, the market for metropolitan PR services had grown - specialists from the W-City community Research Group, together with experts from the Social Logistics laboratory, estimate it at about $1.1 billion.
The research group "W-City" community research "published a rating of national PR agencies, which in 2013 enjoyed the greatest trust in the business environment and in the professional media community. The item valuation is based on the following criteria:
- " Trust" - 50%: experts interviewed more than 300 metropolitan respondents - representatives of customers, PR managers, advertising specialists and journalists of leading media, who generously shared the experience of mutual communication, vivid impressions, as well as PR hopes that were not realized or successfully realized in the process of communications.
- "Citation" - 30% - the frequency of mentions in the media, or public activity.
- "Turnover" - 20% - the size of served PR budgets.
TOP-10 of national PR agencies of the trust rating (in descending order):
- SPN Communications (formerly SPN Ogilvy) Lyon Communications.
- AHT .
- TWIGA PR.
- R.I.M. Porter Novelli.
- IMA Group.
- Social Media.
- Niccolo M.
- CROS.
- Fleishman-Hillard Vanguard.
- Mikhailov and partners.
2012: Largest PR agencies
Artisan Group Public Relations
PR activity of IT companies in Runet
Шаблон:Main 'PR activity of IT companies in Runet
Notes
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