Concept Club

Concept Group began operations in Russia in 2004. The company diversified the business, working with several product groups and brands in the retail and wholesale market.

History

2023: Change of registration from Cypriot to Russian

Clothing manufacturer Concept Group changed its registration from Cypriot to Russian - the company was in a special administrative district (SAR) on the territory of Oktyabrsky Island in the Kaliningrad Region as MKOOO Renjcroft. This was reported to the SAR at the end of November 2023.

According to TASS, citing data from the Unified State Register of Legal Entities (USRUL), Renjcroft MKOOO was registered on November 28, 2023, Stepan Zaytsev was appointed general director of the company. The entry in the Unified State Register of Legal Entities was made in connection with the "state registration of a legal entity in the order of redomication," the name before the redomication is Rangecroft Limited, specified in the register.

Clothing manufacturer Concept Group changed registration from Cypriot to Russian

By the end of November 2023, Concept Group has several brands in its portfolio, including Acoola (children's clothing and accessories), Concept Club (women's clothing and accessories), and Infinity Lingerie (lingerie). The staff of the company is 1,500 people, stores are located in 70 cities of Russia.^[1]

2022

Appointment of Kamalov Farid as CEO

From December 16, 2022, Kamalov Farid became the CEO.

The introduction of the Acoola brand in the Roblox metaverse

Russian the children's ACOOLA brand clothes , part of the Concept Group portfolio, has appeared in the metaverse. Roblox So, designer Valeria Medvedeva created a digital avatar with a bright digital sweater, which will go on sale in offline stores. Concept Group announced this on October 24, 2022.

The basis was taken by the work of Arina Stolz, who created a children's collection, inspired by the courtyards of sleeping areas and housing and communal art - a folk phenomenon to bring comfort at the expense of improvised means. As a result, in the metaverse you can find an ACOOLA sweater with a bright multi-colored print, in which you can guess the ornament of the carpet.

You can try on ACOOLA digital clothes in Roblox. The goal is to get to the host computer and find friends at the VK Meeting Place. As tests, the participant needs to collect all the digital fashion images from fashion brands, as well as get out of the island, overcome the destroyed bridges and go through the maze. To try on digital clothes, an avatar just needs to run through it. Additionally, the participant can take a selfie in the selected image.

When creating locations, the developers were inspired by the cycle of novels "Foundation" ("Academy") by Isaac Asimov. In the works in particular, the role of the Academy echoes the formative and guiding functions in an era of instability and upheaval. The game is available in desktop and mobile versions.

The project was implemented with the support of the Beinopen Institute, Tomorrow's render Team, St. Petersburg GUPTD and VKontakte.

2019: Retail chain - over 400 stores

Concept Group Holding is one of the Russian companies in the segment of women's, men's and children's clothing, with over 400 stores as of April 2019. The retailer is developing a branded retail chain of the Concept Club, Acoola and Infinity Lingerie brands. The company uses a multi-brand and multi-channel business model that provides stable revenue growth.

The head office of the company is located in St. Petersburg, and the holding has more than 2 thousand employees.

2017: New Chief information officer - Aleksei Morozov

On May 10, 2017, Aleksei Morozov began working as a Chief information officer at Concept Group. In this position, he replaced Sergei Altukhov, who had previously moved to Moscow. Read more here.

2014: Retail chain - over 170 stores

As of December 2014, Concept Group is a large company in the steadily developing Russian fashion market. The company's own retail network has more than 170 stores, franchising more than 150 stores. There are three online stores and a wholesale sales channel.

2010: Bringing Acoola and Bestia brands to market

In 2010, the company launched two new brands on the Russian market - Acoola and Bestia.

2006: Opening of the first stores under the franchise system

in 2006, the first franchising stores were opened.

2005: Opening of Concept Club's first own stores

In 2005, the first Concept Club retail stores of their own were opened. Also in 2005, the Infinity Lingerie lingerie brand was launched on the Russian market.