"Pharmacy chain 36.6" started own Internet drugstore based on SAP

On June 23, 2017 the SAP CIS company and PJSC Pharmacy Chain 36.6 announced start of Internet drugstore of 366.ru on the basis of the SAP Hybris Commerce platform.

Project Objective

Hybris Commerce SAP implementation project objective – creation of e-commerce business of the direction for implementation online of sales for all "Pharmacy chain 36.6".

Project Progress

The companies acted as partners in implementation Masterdata and Novardis. In addition to service of armoring of drugs and the order of rare hospital medicines, the portal offers the visitors everything for health, beauty and care of a body, and payment and issue of orders is made in any of the drugstores which are under control of PJSC Pharmacy Chain 36.6. The range of Internet drugstore already exceeds 15.000 names, and the prices of the main types of goods are significantly lower than retail.

Goods for health and medicines require special approach to search function implementation therefore that buyers could find the necessary medicine or receive commodity recommendations, allowed to create the SAP solution the convenient search algorithm according to the product directory: it is enough to enter several key word in search string.

Besides, the SAP Hybris Commerce platform allows pharmacy chain to personalize content of online store and to manage marketing promotion actions. The interface is adapted to different mobile platforms, and jobs of druggists are integrated with the SAP platform that allows to change or create quickly the additional order when the buyer already is in drugstore.

"The key problem which is solved by Internet drugstore of 366.ru is convenience and simplicity to buyers. We hope that our clients will appreciate all advantages of use of service, beginning from a variety of the range and finishing with technical conveniences. We also expect synergy effect of work of our Internet drugstore and the joint project with Ozon.ru that over time leaders online of a segment of a domestic pharmriteyl will allow us to become" Ivan Saganelidze, chairman of the board of directors of PJSC Pharmacy Chain 36.6

"In recent years pharmacy chains come that systems used earlier do not cope with the volume and growth of their business therefore today we observe their active junction to industrial IT platforms. SAP has such technologies, and we are ready to support the changing market, offering, including, the solution for e-commerce of SAP Hybris Commerce Suite which allows the pharmaceutical industry to open sales channels and to provide omnichannel interaction with buyers". Alexey Petunin, partnership director, medium and small business

Project Results