Kretov Ilya Aleksandrovich
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Biography
He studied at school number 543, in Moscow.
Educated at the State University of Aerospace Instrumentation.
He worked as a teacher of information systems at the Academy of Management Methods and Techniques of LIMTU, St. Petersburg.
2002-2017
In 2002, he worked as a brand manager at Mars Russia.
In 2011 and 2013, he worked as the head of B2C marketing at Google Russia.
In 2013, he began working as Deputy CEO at eBay.
In 2016, he received the position of Director of eBay in Russia.
On July 27, 2017, Ilya Aleksandrovich Kretov worked as CEO of eBay in Russia (CEO of eBay in Russia, Israel and emerging markets in Europe), as well as a teacher of management in the field of Internet technology, marketing of large corporations at the RMA school.
2020: Appointment as eBay Business Manager in 200 countries
On February 26, 2020, it became known about the appointment of Ilya Kretov to the post of CEO of eBay in global emerging markets. In the new position, the Russian will lead the company's business in 200 countries.
As the company's press service told Forbes, Kretov previously led eBay's business in Scandinavia, Eastern and Southern Europe, the CIS and the Middle East. Now the HiPo (High Potential Global Emerging Markets) region, which includes China, Southeast Asia, Central and Latin America, will move to these markets. Kretov will run teams in San Francisco, Shanghai, Singapore, Mexico City and Tel Aviv, while he himself will report to eBay Vice President John Lin.
Ilya Kretov will develop export sales of local eBay sellers and the direct payment system, introduce special tools for exporters that are already used in Russia. In an interview with the publication, Kretov noted that the first task will be to build a team.
 | When we go beyond one office, but still remain within the same time zone, this is still a cross-cultural team, which is operationally quite easy to interact with, "Kretov said. |  |
According to him, cited by the eBay press service, by the end of February 2020, the company is undergoing structural changes and the formation of such a region is due to the similarity of e-commerce markets in these countries, with the main emphasis on cross-border.
| | Our goal will be to maximize the experience of both sellers and buyers in these countries on the eBay platform. Improving the functionality of the marketplace almost around the globe is the most ambitious task, "said Ilya Kretov. | |
By the end of February 2020, about 30 thousand sellers from Russia are working on the eBay site. In 2019, their number increased by 19%.[1]
2021: E-Commerce Director at Tinkoff
Ilya Kretov joined the Tinkoff team as director of e-commerce. Tinkoff announced this to TAdviser on October 19, 2021. In this position, he headed the newly created Tinkoff E-commerce direction - an ecosystem of services for online businesses within Tinkoff Business.
Tinkoff E-commerce will act as a partner for any companies aimed at increasing sales online. Tinkoff E-commerce will combine non-financial and financial instruments for entrepreneurs and companies to go online and develop online sales through the largest marketplaces, social networks, online stores, etc.
Also, the team managed by Ilya will introduce products for buyers, adapt the current Tinkoff products for business and customers to the tasks of online merchants: Tinkoff Business services, POS loans, Shares service, Tinkoff Kassa products, Tinkoff Target capabilities, etc.
Шаблон:Quote 'author=said Ilya Kretov, e-commerce director of Tinkoff.
Шаблон:Quote 'author=noted Fedor Bukharov, Vice President, Director of Tinkoff Business.
2025: Appointment as Head of Sberbank's E-Commerce Department
Ilya Kretov, Director of E-Commerce at T-Bank, moved to the post of Vice President of Sberbank, where he headed the e-commerce direction. The new head will oversee the management of the development of the e-commerce industry of the largest Russian bank. This was announced by Kommersant on October 20, 2025.
T-Bank confirmed the information about the departure of Ilya Kretov. Earlier, Sberbank did not have a direct curator of e-commerce - this issue was under the jurisdiction of Deputy Chairman of the Board Kirill Tsarev.
Sberbank confirmed the joining of Ilya Kretov to the team as vice president of the bank - director of the directorate for the development of the e-commerce industry. The bank's management indicated that the new employee will focus on interaction with partners in the field of e-commerce, as well as on improving the client path and digital experience of users of partner services.
T-Bank eCommerce offers a range of services for sellers on the Internet. The platform provides payment acceptance, cloud cash desk, installment services, accounting, 115-FZ support and other services. The number of clients of the platform is 290 thousand, which represents more than 50% of the country's online sellers.
The Sberbank group has its own business in the field of online trading through Cooper"," Scooter"" and Megamarket"." According to the EcomHub portal, at the end of 2024, Sberbank ranked third in the e-commerce market Russia with a share of 7% and a turnover of ₽807,7 billion. The leading positions hold Wildberries and. Ozon
Anastasia Vladimirova, Managing Partner of IPM Consulting, noted that e-commerce for banks is one of the priorities. According to her, marketplaces have become incredibly popular and generate large revenues, and the bank needs to offer them convenient and profitable work with finances.[2]
Notes
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