Eastwind Marketing Lab

Marketing Lab integrates the solutions for target marketing allowing to make it exact, personal and based on data.

Components

• Eastwind Social Analytics
• Eastwind Event Processing
• Eastwind Campaign Manager
• Eastwind AdTarget
• Eastwind Multichannel Router

Eastwind Social Analytics

Eastwind Social Analytics provides the intellectual analysis of Big Data (these subscribers, their behavior).

Includes the ready preconfigured interfaces for search, researches and data visualizations, a large number of high-level parameters, provides process automation and great opportunities for export of data to external systems.

A system with a big accuracy predicts the probability of a non-return of the promised payment by the specific subscriber, analyzes a huge number of factors and calculates tendency to outflow at each client, can provide to partner banks both ready scoring point, and data of a profile of the subscriber for embedding in the scoring models.

Eastwind Event Processing

Eastwind Event Processing provides target marketing on the basis of online events, offers ample opportunities of setup of rules and triggers for detection, the analysis and interpretation of billing events, transactions and actions of subscribers in real time.

Eastwind Campaign Manager

Eastwind Campaign Manager is a management system for targeted marketing campaigns.

Features:

• automation of planning, creation and start of marketing mailings.
• Quick start of multichannel and multiple-pass campaigns,
• Fast changing of conditions of campaigns
• Decision making online,
• Testing and optimization of campaigns.

Eastwind AdTarget

Eastwind AdTarget is the universal master platform of mobile advertizing. A system considers requirements of different participants of the market of mobile advertizing, simplifies interaction between them and allows to cooperate in creation and implementation of advertizing campaigns in the mobile environment. Provides holding advertizing campaigns by external advertisers and brands for mobile subscribers on the basis of high-level targeting, it is autonomous or integrated.

Features:

• Planning, implementation, start and management of advertizing campaigns for target audiences
• Approval of a campaign between all participants of process
• Interaction with the transport systems, delivery of advertizing content on different transport and service channels in the set volume in preset time
• Campaign efficiency evaluation
• Management of client politicians of the telecom operator (black/white lists, stop-lists, calendar, etc.)
• Settlings with advertisers and service providers

Eastwind Multichannel Router

Eastwind Multichannel Router is the platform for intellectual management of delivery of the message to the client on the necessary channel. Allows to reduce cost value of delivery of the message to the client, to increase percent of deliveries of messages, using the most comfortable channel of informing, to deliver the maximum quantity of messages without violation contact the politician.

Channels with which the platform works

• Channels of the operator (SMS, USSD, PUSH).
• Messages on social networks (VKontakte, Odnoklassniki, FB Messenger).
• Messengers (Viber, WhatsApp, Telegram).
• Alternative channels (e-mail and a call through an answerphone).

Features:

• Connect new channels through adding of add-on modules – processors of channels.
• Connect enough external systems of mailings under the SMPP protocol and other interfaces – the platform has documentary API.
• Accept and process SMPP messages.
• Keep account of preferable channels of delivery for operators and subscribers, available channels of delivery from the technical point of view.
• Configure schemes of preferable switching of scenarios of delivery.
• Redistribute messages on queues for accounting and load distribution
• Define an optimal delivery route of each message.
• Modify and adapt messages for a format of the channel
• Generate warnings at mass nondelivery of messages.
• Edit scenarios of service of subscribers.
• Use the graphical interface.
• Provide to the subscriber management tools the profile (Web, the SMS, USSD, IVR) — the subscriber can configure the preferable communication channel depending on time, veto certain undesirable canals.

Services: The provided services

• Informing on different events, actions and offers in return — to use the platform in the purposes.
• Informing subscribers according to affiliate programs.
• Informing on subscriptions and requests from the subscriber.
• Commercial of the third-party companies.