Streetunion implemented Digital Signage technology in shop

On December 18, 2017 Addreality company announced a project startup on Digital Signage in shop of network of fashionable STREETUNION clothes. The Addreality Sphere platform is used.

Project Progress

Addreality installed non-standard videowalls from more than forty synchronized screens. They broadcast promo-materials and collections of clothes for audience in a trading floor. To try on a thing, the buyer scans the QR code on the screen, specifies the size and a system will show in what of fitting rooms of rooms it is waited by goods.

The cloud version of the Addreality platform – Addreality Sphere - on a centralized basis manages digital content on all points of broadcasting, helps with creation of graphic material, preparation of the media plan and to the analysis of behavior of visitors.

Project Results

In shop three videowalls are switched on, Wi - Fi - analytics works.

Sound design allows to target content on target groups, to increase efficiency of declarations and an average bill. The WiFi-analytics counts OTS (opportunity-to-see), the average time of contact and frequency of demonstrations of the message to the specific MAC address and also conversion indicators – for example as advertizing of an action influenced further movement of the buyer in shop and structure of its purchase.