The Chinese shops 7camicie implemented the Addreality platform

On April 16, 2018 the Addreality company announced development of the complete audiovisual solution for the Chinese showroom of network of the Italian shops 7camicie. Together with the partner, company Eastidea, Addreality started a management system for a sound, visual communications and interactive interaction, WiFi-analytics and delivered a device touchscreen. The companies are going to scale the project on 15 shops of a brand in China in two years.

Shop of network 7camicie to Wenzhou, China

The company set in the showroom of 60 sq.m vertical interactive a touchscreen a panel. As soon as in front of the device there is a person, the technology of computer vision will recognize it on a sex, age and other data, not being personal, and a system broadcasts on the screen the section of the directory or the description of a brand, the most suitable to the corresponding person, – i.e. shows targeted content. In standby mode a system shows new collections, special offers and actions. For March, 2018 three shops in the cities of Shanghai, Wuxi and Xian work at the Addreality platform on management of audiocontent. In April the second wave of start in Nanjing, by Chanshe, Shenzhen is planned.

"In this Addreality project acted as vendor of a software platform and the consulting company, having provided services in digital merchandising, system the Eastidea company became integrator. 7camicie Addreality custom-made a visual part of the project (the directory, navigation and promo-materials), and the Eastidea company supplied the equipment. Digital Signage in China know therefore we try to propose turnkey solutions, adapting them for each client". Dmitry Shklyar, CEO and founder of Eastidea

The Addreality platform on a centralized basis manages digital content on all points of broadcasting, helps with creation of graphic content, preparation of the media plan and the analysis of behavior of visitors. The system of analytics Addreality WiFi counts the average time of contact and frequency of demonstrations of advertizing to the specific mac-address, OTS (opportunity-to-see) is the possible number of contacts and also clear measures of conversion: for example, as advertizing of an action influenced further movement of the user in shop and structure of its purchase.

"The project implemented by Addreality in our Chinese showroom is a strategic direction of development of all shops 7camicie in China. For us it was important to find the partner ready to deliver the complete solution, beginning from the equipment and finishing with content, and at the same time able to collect the unrolled statistics and to analyze a customer behavior. Addreality could offer the effective instrument of work, with fast start, easy management and scaling". Alan Sartori, CEO of company 7camicie