AR Borjomi

AR Borjomi - application for record of video congratulations.

2018: Announcement

On December 27, 2018 the IDS Borjomi Russia company submitted the application for the non-standard New Year's congratulations "AR Borjomi" implemented using technology of augmented reality.

With development of modern technologies traditional text and audiocongratulations fade into the background. The provided application allows to write an interactive card, using one of three festive filters masks, and then to share a video selfie on social networks or to send to the friend in any convenient messenger.

For the first time in the history of a brand we "recovered" the label of our products that everyone could send not just a card or the message with a congratulation, and a live video wish, sharing real emotions, transferring intonation, voice shades for the loved one. The video format is optimized for social networks. Tatyana Syrtseva, marketing director of IDS Borjomi Russia

To use service, it is necessary to point the camera at a deer and to follow his instruction to create the virtual surprise for the family.

For December, 2018, the speaking deer of Borjomi is available to iOS and Android, it is possible to download it using the QR code on a jar or according to links: App Store, Google Play.

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