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Monthly audience - 530 thousand people
During the period from November 20 to December 20, 2018 audience of TAdviser.ru, according to Yandex. Metrics, reached 533 thousand people that is 30% higher than the previous record. The number of unique readers of the edition for 2018 made 3.78 million people.
In December, 2018 TAdviser also set a new record of daily attendance - 44 thousand people.
Previous years TAdviser was concentrated not so much on growth of audience how many on increase in its quality.
 | "The knowledge base of TAdviser is unique and already in the middle of the 2010th we faced an unpleasant problem, - Alexander Bagretsov, the chief promotions officer of the company remembers. - Began to connect many dozens of robots for automatic pumping out of data to the website. Their requests positively influenced audience indicators, but these are not those visits which are necessary to us. We started an effective interlocking system of robots that led to some decrease in digits of attendance. Now we returned to new record levels, but already with the audience cleared of robots". |  |
Growth of number of readers first of all is connected with growth of the knowledge base of TAdviser which by the beginning of 2019 reached 209 thousand encyclopedic articles about IT solutions, the companies and IT projects. Many of them hold the first places in issue of searchers Google and "Yandex".
The quality of materials is demonstrated by finding of TAdviser in top-5 IKT-SMI on quoting level. The leading business publications of Russia regularly refer to our materials (see media about TAdviser).
The number of the registered subscribers exceeded a mark of 17.5 thousand people.
The number of viewings pages of the edition in 2018 reached a record and made 9.87 million.
Upgrade of design of the website, with its modern adaptation under screens of the different sizes became the additional reason of growth of audience of TAdviser.
For implicit overestimate of the audience other websites often provide statistics on number of visits, but not unique readers. In 2018 this indicator at TAdviser was 5.9 million. Comparison of the websites of similar subject on number of visits in December, 2018, according to SimilarWeb is included below.
Audience of the websites covering the topics of corporate informatization, IT-Business, telecom market, information security and also two business media for comparison
Geography
In 12 months 2018 of 88% of audience of TAdviser was in the territory of Russia. 5% of number of readers are the share of a share of Kazakhstan, Ukraine and Belarus.
More than a half of the Russian audience of TAdviser are in capital regions of Moscow and St. Petersburg. They are followed by Krasnodar Krai, Sverdlovsk region and Tatarstan.
Age of audience
By data for 2018, 61% of audience of TAdviser are in age of the greatest business activity from 25 to 44 years.
Popular subjects of the portal
In number of the most popular articles of TAdviser in 2018, according to Yandex. A metrics, entered (in decreasing order of number of readings with breakdown by subject):
Informatization
- Digital economy of Russia
- Artificial intelligence
- Smart cities (Smart cities)
- Blockchain
- Big Data
- Chief information officer (CIO)
- What is Internet of Things
- Geographic information system
- The fourth industrial revolution
- CAD
- Import substitution of the software in a public sector
- Drones
- Industrial Internet of Things
- ERP
- EDMS
- RBS
- CRM
- BPM
- EDS
- BI
- Call center appointment, types and tasks
- PLM
- SRM
Market analytics
- Smartphones (world market)
- TAdviser100 ranking: The largest IT companies in Russia 2018
- Smartphones (market of Russia)
- Card of informatization of business
- Digital Trinity. Scheme and analysis of a new management system for technology development of Russia
- IT services (market of Russia)
- Enterprise management systems (market of Russia)
- Trends of world IT market
- Development of 5G networks in Russia
- Blockchain in Russia
- Who and as manages development of digital economy
- IT in agro-industrial complex of Russia
- IT (world market)
- Unmanned vehicles (world market)
- Rating of the electronic government of the UN
- Plan of transition of state agencies for the Russian software
- Electronic payment systems in Russia
- Cryptocurrencies in Russia
- Electronic Government of the Russian Federation
- Oil production in Russia
- Artificial intelligence (market of Russia)
- Information security (market of Russia)
- Internet of Things (world market)
- IT market of Russia
- DPC (market of Russia)
People
- Nashchyokin Alexey Sergeyevich
- Shilov Sergey Aleksandrovich
- Pombukhchan Khachatur Eduardovich
- Gens Georgy Vladimirovich
- Noskov Konstantin Yuryevich
- David Rafalovsky
Interview
- Heads of the Technologies block of Sberbank - about the reasons of migration of staff of SberTech
- The owner Lanita Georgy Gens – about priority inversion, a phenomenon of Huawei and the cancelled most profitable transaction
- The first interview of the minister Konstantin Noskov - about priorities, a command and the budget of digital development of Russia
Companies
- Technoserv
- Sberbank-Technologies
- Lanit
- Asteros
- AT Consulting
- Softline
- VimpelCom
- New cloud technologies
- Sibintek
- I-Teco
- Surgutneftegas
- Rostec
Large IT systems and developments
- ISOD OF THE MINISTRY OF INTERNAL AFFAIRS
- Bumblebee M-633C cell phone
- State system of detection, prevention and elimination of consequences of computer attacks
- Single Biometric System (SBS)
- UNIFORM STATE HEALTH INFORMATION SYSTEM
- EPGU
- Information technologies in the Russian Railway
- EGRN
- Information technologies in Moscow
- SORM
- Information technologies in Sberbank
IT projects in business
- Sberbank of the Russian Federation (Agile transformation)
- Power Machines (SAP Hybris Cloud for Customer)
- Sberbank of the Russian Federation (SAP SuccessFactors HCM)
- Sberbank of the Russian Federation (system of identification of clients)
Commercial interests of audience
Yandex, analyzing audience of the TAdviser portal, defines the commercial interests of visitors, through so-called affinit the index – the relation of a share of visitors with the set interest on this website in an average share of visitors with the same interest on all websites of the Internet.
According to Yandex. Metrics, the TAdviser portal strongly exceeds other websites in involvement of people who are interested:
- business in general (+125% to the average level)
- finance (+142%),
- mobile communication (+153%) and Internet (+157%),
- electronics (+129%) and
- real estate (+106%).
According to the statistics for 2018 the website of TAdviser belongs to editions of business subject.
Main digits
- Monthly audience: 530 thousand human
- Daily audience on weekdays: 20-40 thousand human
- Number of viewings pages in a month: 1.15 million
- Number of the registered users/subscribers: 17.5 thousand people
- Number of encyclopedic articles on the portal: 209 thousand
- Years in the market: 14 (since 2005)
The command of TAdviser also manages the website Zdrav.Expert - the medical technical-portal about information technologies in the field of health care and new developments in the field of medical equipment.
In 2019 TAdviser developers prepare for start new interesting services and separate projects, including using artificial intelligence technologies.
Advertizing on TAdviser
Main article: Advertizing on TAdviser
Annually TAdviser places advertizing of hundreds of partners. Key advertisers of the edition are suppliers of information technologies and banks. In addition to traditional formats of banner and native advertizing in 2018 we implemented several special projects among which it is possible to select:
- Evolution of DWH
- All about IT infrastructure of the modern enterprise
- Original toner of Kyocera: innovations in parts
Contacts for communication: adv@tadviser.ru
Conferences and TAdviser SummIT
Main article: Conferences of TAdviser
In 2018 the department of actions of TAdviser successfully held 9 industry conferences and two large forums TAdviser SummIT with audience more than 650 people everyone.
Contacts for communication: conf@tadviser.ru
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