| Developers: | DTG (Digital Transformation Group) |
| Date of the premiere of the system: | 2019/09/25 |
| Branches: | Internet services, Advertising, PR and marketing, Trade |
| Technology: | CRM, CRM - Loyalty systems, SaaS is the Software as service |
2019: Start of TagTo.Me service
On September 25, 2019 LANIT reported that the company in its structure of Digital Transformation Group (DTG) started Smart service of Tag-marketing TAGTO.ME intended for creation of additional communication channels between the producer and the consumer of goods in retail.
The Smart service of Tag-marketing TAGTO.ME is logical development of competence DTG of development of digital products for supply chains. It gives an opportunity to its users to manage marketing communications "over" digital tags or to use obligatory state marking Fair Sign.
For identification of a product in the TAGTO.ME system the unique tag (data matrix, the QR code, RFID) is used. If the producer already has own digital marking or the state identification of the Unified State Automated Information System / "The fair sign" is implemented, TAGTO.ME is integrated with ready tags. For products which have no digital identification yet a system allows to create unique tags and to prepare them for drawing on goods.
When reading a tag on goods by means of the smartphone there is a transition to marketing content which it is possible to configure online by means of the TAGTO.ME tools. Thus the tag becomes the communication channel with the consumer.
Analytical opportunities of TAGTO.ME allow producers to estimate efficiency of communication channels in real time, to trace distribution of products in the market and to obtain data on target audience. The unique code of a tag gives the chance to receive analytics with detailing to each commodity unit.
 | Each commodity unit becomes the communication channel between the physical and digital worlds. Use of digital tags opens huge opportunities for producers which aim to build up the personalized relationship with the consumers and to gain knowledge of their preferences for development of marketing strategy. Creating TAGTO.ME, we integrated in uniform service a number of the demanded marketing solutions directed to increase in loyalty to a brand, stimulation of repeated purchases, cross-sellings and online trade development told Denis Reymer, the vice president of LANIT group for digital transformation, the head of DTG
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