Information technology in the Crossroads network

The main articles are:

• Perekrestok retail chain
• Digital at X5 Retail Group

Online business chain of stores Perekrestok

Main article: Online business chain Perekrestok

2024: Certification on the availability of online services for people with disabilities

The Perekrestok retail chain received a certificate of compliance with the requirements of the set of rules "Accessibility of websites and applications for people with disabilities." This certificate was issued following several stages of accessibility verification by the inclusive social project Everland as part of the social program of the Affordable Environment trading network. X5 Group announced this on June 11, 2024.

The Affordable Environment program was initiated by the Perekrestok retail chain in 2021 and is a set of system solutions to improve conditions for buyers with disabilities. As part of this initiative, the company is introducing measures to improve the level of convenience for customers with special needs. In 2023, the social inclusive project Everland assessed the availability of Perekrestka online services - a mobile application and website. Following the recommendations received from blind experts from Everland, by the end of 2023, Perekrestok became the leader among retail companies in terms of accessibility for customers with impaired vision and motor skills. In 2024, according to the results of the second stage of the audit, the retail network was certified and received confirmation of the availability and usability of the website and mobile application on Android and iOS platforms.

Such certificates oblige to maintain the state of the work performed by the services in accordance with the specified standard. Compliance control will be carried out by the body of the voluntary certification system registered by the Federal Agency for Technical Regulation and Metrology.

Inclusion is an integral part of our corporate culture. Therefore, we are actively developing such initiatives, including, for example, the Your Cause project, which is aimed at supporting small businesses in their desire to make their infrastructure accessible to people with disabilities. We are ready to share our experience and knowledge to make the world and life of all people better, "said Snezhana Chernogortseva, director of strategic marketing and customer experience of the Perekrestok retail chain.

The systematic and comprehensive approach that Perekrestok uses in its work on accessibility is an important example for the entire retail market. Ordering and delivering goods at home is very important for customers with disabilities, as well as service in stores - in both cases, Perekrestok creates the necessary conditions and level of service, - said Igor Novikov, co-founder of Everland, director of ANO "Space of Equal Opportunities."

Everland is a social entrepreneurship project that has been operating since 2016. The project team helps people with disabilities in Russia and the CIS to successfully integrate into the labor market, and also helps many companies to introduce inclusive practices into their business.

2020

The beginning of digitalization of customer experience

On July 3, 2020, Perekrestok announced the launch of digital services for analyzing the reverse communications of buyers and their client experience. From June 1, 2020, visitors to supermarkets of the chain can mobile application My Crossroads put their rating from 1 to 5 to each purchased, to goods evaluate a visit to the store, and also leave a detailed review. More. here

Expansion of the fast delivery service throughout Moscow

On May 18, 2020 X5 Group , she announced the development of remote channels sales and the expansion of the fast delivery pilot zone from supermarkets. " Intersection In less than a month of operation, the service covered everything Moscow within the Moscow Ring Road, increasing the base of assembly of orders from 9 stores at the time of start to 46 supermarkets. More. here

Launch online supermarket congestion monitoring

On May 15, 2020, X5 Group announced that the Perekrestok retail chain has launched online monitoring of supermarket congestion so that customers can assess the safety of visiting the store in real time at this time. As of May 15, 2020, this service monitors the situation in supermarkets in Moscow, the Moscow region, St. Petersburg and the Leningrad region. Until the end of May 2020, it will cover all cities of the trading network's presence. Information can be viewed on the Perekrestka website in the store address section.

Two displays of the supermarket's workload are available: low and high. The data is updated every 15 minutes. For each supermarket, the status is determined based on the checks being punched at the specified time interval and the territory of the trading floor. For each buyer, with low workload, at least 5 square meters should be accounted for.