The Malakhit printing house strengthened positions in the market of Chelyabinsk thanks to installation of the Xerox Iridesse Production Press CFM 

2020: Xerox Iridesse Production Press installation

The Malakhit printing house installed in the Chelyabinsk branch full-color the Xerox Iridesse Production Press CFM . It helped to propose the companies to clients special design solutions, to provide high quality of printing on the broad range of materials and to automate production processes. In combination with support of materials from 52 to 400 g/m2 it creates favorable conditions for business development of printing house.tob it on February 4, 2020 the Xerox company reported.

Simplicity of service of the machine became one of the most important advantages of Xerox Iridesse Production Press to Malakhit company. Thanks to process automation of setup and printing, level of service and rather low requirements to training of operators the staff of printing house could find more time for increase in sales. Quicker training which the Xerox company provided for printers of Malakhit helped to master the equipment.

We quickly enough made the decision to set in our Chelyabinsk printing house Xerox Iridesse Production Press. Convinced of it both advantages of the machine, and operating experience of the equipment of Xerox. We see that we made a right choice. Together with this machine the company got big competitive advantages which will help us to take excellent positions in the market of the region,

The machine works in a complex with full-color the Xerox iGen4 EXP CFM  and software of Xerox FreeFlow Core. It allows printing house to provide the maximum flexibility of production and to integrate process management of prepress on platforms in Yekaterinburg and Chelyabinsk.

Entry into other markets with the high competition — a difficult task which is much easier for solving if the offer is sharply selected on the general background. Such approach was selected by Malakhit printing house, having set Xerox Iridesse Production Press in the Chelyabinsk branch. We are sure that possibilities of the machine will help the company to purchase many clients and to provide the powerful growth of business, notes Dmitry Mokin, the manager on industrial marketing of Xerox company Russia