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Biography
Vladislav Sviridenko graduated with honors from St. Petersburg State University with a degree in marketing, and also has additional education in the field of coaching and linguistics.
Vladislav led in various positions the development of the brand and its product portfolio in such companies as Mars Petcare (brand Whiskas), MediaMarkt Saturn, Wrigley (brand FIVE) and PC Baltika (brand Tuborg).
Vladislav has experience in marketing mass consumer and retail brands.
He worked at Yandex.Market, where he headed marketing and led the development of the Yandex.Market and Take! brands.
2020: Marketing Director M.Video-Eldorado
On May 12, 2020, the M.Video-Eldorado group "" announced the appointment to marketing of Vladislav Sviridenko as director of the M.Video brand.
At M.Video, Mr. Sviridenko will head the marketing directorate e-commerce and will be responsible for effectively building the marketing strategy and brand image, developing the brand's online platform and building long-term relationships with customers, being directly subordinate to the managing director of M.Video. Dagmara Ivanova Among the tasks of Vladislav Sviridenko are to increase sales and strengthen M.Video's position as an online player in the market, household appliances and electronics to further introduce tools based on in analysts data all formats of the company's communications with customers, to develop the site mobile application and brand.
 | The M.Video-Eldorado group has become a fully online company. Before our eyes, consumer preferences, everyday habits, including in purchases, are changing, and our strategy and positioning of the M.Video brand cannot but take into account these trends. As a market leader, we are the first to introduce modern approaches and solutions. I am sure that Vladislav's experience in the development of online brands will allow us to strengthen the company's positioning as a technological Internet retailer, "said Dagmara Ivanova, Managing Director of M.Video. |  |
2021: Director of Marketing and Digital Experience of M.Video-Eldorado Client
The M.Video-Eldorado group on July 6, 2021 announced appointments in the structure of the OneRetail bloc. Vladislav Sviridenko, who previously headed the marketing department at M.Video, took the position of the director of marketing and digital experience of the client M.Video-Eldorado. More details here.
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