My Crossroads Mobile App

The main articles are:

• Mobile apps
• CRM (Customer Relationship Management System)

2025: Click-out ad launch

X5 Media continues to develop tools for external advertisers - brands whose products are not on the shelves of X5 Group retail chains. Now non-suppliers will be able to post advertising campaigns in the Crossroads application. To do this, X5 Media launched five click-out formats at once. Brands will be able to post their offer on two banners on the main page of the application, in stories, as well as on banners in the order and user profile. X5 Media announced this on September 29, 2025. Read more here.

2021: Integration of Express Scan into the mobile application of the network

On October 18, 2021, the retail chain "" Intersection announced that it had added mobile application to the purchase opportunity goods with "." Express scan The update is available in the Crossroads application for iOs Android both buyers and. Moscow Moscow region St. Petersburg Leningrad Region You can use the Express Scan service in 589 Perekrestok supermarkets, by the end of 2021, according to the company information , the number of retail facilities will be increased.

The integration of the Express Scan service makes the Perekrestok mobile application more omnichannel. It is also available: information about discounts and personal offers, promotions; product delivery service and the ability to issue a pickup from the store; chat with the operator; Loyalty program data and order history. At the same time, the application interface is intuitive. Combining all the functions that are useful for the buyer in one mobile application allows the retail network to simplify the client path and contributes to the growth of NPS.

When using the app for buyers, promotions are valid , and standard points are awarded for purchases, as with regular payment. An option to pay with points is also available in Express Scan. If necessary, to confirm the store security of the write-off of funds for the purchase of goods, it is enough to show the purchase history in the mobile application.

"This technology is especially relevant against the background of the ongoing unfavorable epidemiological situation in. to the country It is worth noting that Express Scan has shown high demand among our buyers not only due to the minimization of contacts in, time pandemics but also due to the speed and convenience of payment. We see that contactless systems are becoming quite in demand. We have taken another step in the development of the Perekrestok mobile application, "- told Ilya Timchenko, director for the development of the omnichannel business of the Perekrestok retail chain.

Express Scan is a development Kh5 Group created to improve the safety of store visitors and a fast automated purchase process. The pilot was launched in September 2020. To purchase enough items to scan QR code at the sign-in, confirm the store and then scan barcodes all selected products. You can also pay for purchases directly in the application, bypassing the cash register. The nearest store connected to the service can be found on the interactive map of the application.

According to analysts, more than 12 thousand people shop weekly with the help of Express Scan, most of them are regular users. The average check correlates with a similar indicator of purchases in the traditional way. "Express scan" is most in demand in the evening rush hours (18-20 hours). It is also convenient for consumers to use the service at lunchtime - to make a quick purchase in order to save time. On average, a regular Express Scan user spends  three minutes less in the store than a standard visitor (the buyer's path of the latter usually takes 8 minutes).

The purchase of alcohol using the "Express Scan" is available only if there are self-service ticket offices in the store. In this case, when paying the buyer, select the section "Payment at the self-service checkout" in the application. Then a QR code is formed in the application, which allows you to transfer the shopping cart to the cashier. Next, according to the standard process, the store employee confirms the age, and the buyer completes his purchase.

2020: The beginning of digitalization of the customer experience

On July 3, 2020, the company Intersection"" announced the launch of digital services for analyzing the reverse communications from buyers and their customer experience. From June 1, 2020, visitors to the chain's supermarkets can mobile application give their rating from 1 to 5 to each purchased product in My Crossroads, evaluate a visit to the store, and leave a detailed review.

Mobile application "My Crossroads"

According to information, during the validity of the system, more than 83 thousand assessments of goods and more than 43 thousand assessments of visits have already been received, the average score of goods is 4.7. Based on feedback from customers, a further decision is made to replace a specific product in the network or improve the service in the supermarket. All ratings and feedback are transferred to suppliers online to improve the quality of goods. After correcting flaws or improving product settings, application users who leave ratings and comments will receive a notification describing what has changed.

As part of the pilot in 20 cities - including Orel, Kaluga, Ulyanovsk, Lipetsk, Saratov, Orenburg, Samara, Penza and others - the buyer had the opportunity to start a chat with a retail network in a mobile application. By September 2020, this function will become available in all regions of the retail network's presence, and an expanded customer survey system will also be added to it.

At this stage, the analytical platform for customer reviews, created by specialists of the retail network, forms multifunctional dashboards, including data from the NPS consumer loyalty index and CSI satisfaction, customer requests, terms for resolving the buyer's issue for each level of employees associated with this task, which allows you to take into account the client's voice at all levels of the Perekrestok retail network.