Blueshift

Blueshift develops client data platforms that can be used as a single window to solve all marketing tasks. The Blueshift solution allows you to not only unify customer data, but also make decisions based on artificial intelligence and select them at each point of contact with the client on the way to purchase. The development of the startup is used by Discovery, BBC, LendingTree, Udacity, etc. (by February 2021).

History

2021: Attracting $30 million of investments

On February 24, 2021, Blueshift announced the raising of $30 million. The Series C funding round was led by Fort Ross Ventures, which invested $10 million. Avatar Growth Capital, Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also took part in the deal.

Under the terms of the agreement, Fort Ross Ventures principal Ratan Singh will join the project's board of directors. The total number of investments attracted by the startup Blueshift by February 24, 2021 reached $65 million. The estimated cost of the project is not disclosed.

Fort Ross Ventures invested $10 million in Blueshift marketing platform developer

The startup intends to spend the attracted investments on scaling the business, including on entering the European market. The company intends to continue to raise investor funds.

Founder and general partner of Fort Ross Ventures Viktor Orlovsky noted that modern marketing is data, and client data platforms have become a new trend in this area.

We see how Customer Data Platforms (CDP) are actively developing and new customer engagement platforms are emerging that allow real-time tracking of customer needs and expectations. Blueshift today is one of the leading platforms in the market. Their system allows you to create a detailed and accurate portrait of the client, which will help optimize interaction with him and automate the routine, "he said.[1]

Notes