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2025: TAdviser interview
Sberbank Business Software is developing solutions based on artificial intelligence for the country's largest companies. In January 2025, Maxim Ivanov, director of artificial intelligence at Sber Business Software, told what economic effect AI brings, what to pay attention to at the start of the project, what problems may arise when implementing and how to avoid them. Read more here.
2026: Appointment as AI Director of PJSC VimpelCom
On January 19, 2026, Beeline announced the appointment of Maxim Ivanov as Director of Artificial Intelligence. In a new position for the company, he will be responsible for the development of the company's AI direction and the introduction of solutions based on artificial intelligence in key business processes.
The area of responsibility of the new top manager includes building the AI strategy of the telecom operator. Maxim Ivanov has worked in the field of digital technologies and analytical systems for over 15 years. Creating a separate AI leadership position for the first time in the company's history.
The head of Beeline, Sergei Anokhin, explained the appointment with a strategic vision of the company. Management has identified AI applications capable of generating additional revenue and strengthening market positions. In parallel, technologies optimize operations and increase subscriber satisfaction.
Sergey Anokhin outlined an ambitious task - to integrate AI into all levels of the organization. Technologies should be used in product design, optimization of operations and development of management decisions. Involving a manager with experience in complex transformations will accelerate the achievement of the goals.
Maxim Ivanov, in a commentary, outlined his own approach to the use of AI in the corporate environment. The maximum return on the technology is achieved not by disparate pilots, but by system restructuring of the entire organization. The changes affect corporate culture, department interaction regulations and performance metrics.
The new director expressed confidence in Beeline's ability to implement a complex transformation thanks to the flexibility of the business model. Joining an experienced operator team opens up opportunities for ambitious plans. The organization's cultural readiness for innovation is critical to the success of implementation.[1]
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