Simulate

Founded in 2018, fudtech startup Simulate specializes in the production of artificial chicken products, in particular nuggets and cutlets. The startup has ambitions to imitate other products of animal origin, the development of an alternative to beef is a priority. By June 2021, Simulate is partnering with Walmart, Target, Whole Foods and Sam's Club.

History

2021: Raising $50 million in investments, including from Day One Ventures

In early June 2021, the foodtech startup Simulate raised $50 million in a round of financing led by the venture capital company of Reddit co-founder Alexis Ohanian Seven Seven Six. Investors Chris Sacca and Crystal Sacca, Nomo Ventures, McCain Foods, Imaginary Ventures and the Day One Ventures Foundation, founded by Russian Maria Drokova, also invested in the startup. According to the results of the investment round, Simulate's valuation increased to $250 million.

The funds raised will be used to accelerate the development of new products; tripling the staff of the company at the expense of scientists and engineers; scale production and increase presence in retail to trade and catering industries. The company also New York City plans to enter the international level, primarily the market. Canada

Maria Drokova Foundation invested in the food startup Simulate

The use of animals is one of the most serious shortcomings in the food system, it is not a lean attitude to the planet and this conviction is now part of the collective consciousness, "said Ben Pasternak, 21-year-old executive director and co-founder of Simulate.

An entrepreneur of Australian descent has experience in the field of software, at the age of 17 Ben Pasternak sold his first company, an application with video chat support called Monkey. Then he became interested in sustainable nutrition.

Simulate's customer base mainly consists of people from the so-called Generation Z and young families of millennials.

The transition to sustainable nutrition is not only a technological but also a cultural shift, "said Alexis Ohanian, who joined Simulate's board of directors.[1]

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