Konovalova Irina

Konovalova Irina

Biography

Born and raised in St. Petersburg.

In 2001, she graduated from the master's degree in Indian philology at the Oriental Faculty of St. Petersburg State University, then continued her studies in the United States. There she received a PhD degree from the University of Alabama in sociolinguistics. Then she underwent online training at Harvard Business School (HBS) in the direction of "Disruptive Strategy."

She began her professional career at Unilever, where she was engaged in marketing research.

LBL Communication Group In Irina, as director of strategic planning and research, she successfully implemented projects in partnership with the Advertising Committee Moscow Governments and the Ministry of Education. to tourism Greece

At Saatchi & Saatchi, Irina partnered with McKinsey & Company to create the Moscow Transport brand, worked on communication and branding projects for Coca Cola, JTI, John Deere and others.

At Havas, Irina led the development of creative strategies, launched new projects, was responsible for creating new brand platforms of the Russian brands Karat and Yubileynoye, and developed innovative promos for the X5 retail group.

Irina's professional portfolio has teaching experience - she worked at the University of Alabama for four years.

2022: Director of Marketing and Brand of IKS Holding

Irina Konovalova has been appointed Director of Marketing and Brand of IKS Holding. The company announced this on April 25, 2022.

In this place, as Director of Marketing and Brand, Irina is responsible for the development of the brand, the formation of a single marketing strategy of IKS Holding, marketing support for the business and the launch of new brands of the group to the market.