Retail Rocket

Retail Rocket is a big data platform for online retailers, boosting sales with real-time personalization technologies. The opening of the company's representative office in Chile is due to the fact that the number of Internet users in this country is one of the highest in the region, and the demand for retail trade is outpacing the growth rate of retail chains.

History

2022

Purchase of SailPlay service

At the end of June 2022, Retail Rocket, which develops a platform for retaining customers, announced the acquisition of SailPlay. The value of the transaction was not disclosed. At the same time, it is known that shortly before it SailPlay attracted about $3.3 million in investments. Read more here.

Investment investment in the amount of $24 million

On June 30, 2022, Retail Rocket announced the raising of $24 million in investments as part of a funding round led by the Cyprus Flintera Fund.

According to the co-founder of the startup Nikolai Khlebinsky, Retail Rocket uses a mathematical model to segment those who first buy the company's goods. By analyzing their actions, such as the links they click on, the platform tries to figure out their desires and preferences. Retail Rocket also offers tools to manage companies such as email marketing and web notifications, as well as a mechanism that tries to determine the best time and communication channel to make personalized offers. According to Khlebinsky, the goal is to create a loyalty and retention management system for both online and offline customers, which ultimately contributes to business growth.

Retail Rocket Team

In addition to raising funds, Retail Rocket announced the acquisition of SailPlay, a startup that develops software to help retailers create loyalty programs and conduct mass campaigns. SailPlay develops software to help retailers build loyalty programs and mass-send messages. The company was founded by Russians Leonid Shangin and Yakov Filippenko in 2013. Before the deal with Retail Rocket, the startup raised $3.3 million.

{{quote 'The world of digital marketing is developing very quickly, and the demand for highly qualified specialists is constantly growing. The complexity of digital marketing tools is also growing rapidly, in total in 2018 we could not imagine the technologies that we use in 2022. We are working with e-commerce on a results-based pricing model, "said Nikolai Khlebinsky, CEO of Retail Rocket. }} to data According to HubSpot, an increase in customer retention by only 5% could increase profits by 25-95%. Retail Rocket employs about 150 employees in offices in,, Netherlands, and Germany, and by the Spain Italy Chile end of August 2022, the company plans to double the number of mergers and purchases. Sources close to the company said TechCrunch Retail Rocket had reserved $50m for acquisitions alone.^[1]

2016: Launch of operations in Latin America and opening of a representative office in Chile

Retail Rocket, a resident of the Skolkovo Foundation's information technology cluster, announced in November 2016 the launch of operations in Latin America and the opening of a representative office in Chile.

Retail Rocket entered into several contracts in Chile in September 2016. Its first major client was one of the country's largest online computer stores SPDIGITAL.cl, founded in 2006 in Santiago.

In 2014, Retail Rocket began business expansion activities in the EU countries, where representative offices were opened in the Netherlands, Italy and Spain.

Notes