Pyaterochka and Beeline launched a project in Moscow to place information about missing people on media screens in stores

2022: Posting information on missing people on media screens

and Retail chain "Pyaterochka" Beeline launched To Moscow project to place on media screens in stores information about missing people searched for by the search and rescue squad. " LisaAlert Pyaterochka announced this on August 18, 2022.

Photos of missing people, searched for by volunteers in the area, will be posted on multimedia media in 200 stores in Moscow. If one of the store guests recognizes the missing person, he will be able to report it to the 24-hour hotline. Data on the missing is provided by the LisaAlert detachment for placement on screens in accordance with applications and information from relatives who are looking for their loved ones.

The project is implemented on the basis of the Beeline Indoor platform, which allows you to use smart algorithms to configure messages on remote advertising media. When developing the technology, special attention was paid to the speed that is so important in the first hours of the search for the missing: information about a person and photos are uploaded to LizaAlert's personal account within 2 minutes and, thanks to the binding to the geoposition, are promptly displayed on store screens in free air slots within a radius of 5-10 kilometers, where a person was or was last seen.

In the information block about the missing person, we also added information about the "Security Island" - a special zone in the store, which is a guide for all lost people. All store employees undergo special training and know how to identify a lost or disoriented person and help him. "Islands of Security" have already helped return home more than 3,000 people, so we continue to cooperate with "LizaAlert" and consider it important to additionally use our information opportunities, said Mikhail Yartsev, director of the to marketing trade Pyaterochka network.

We are pleased with the opportunities that have emerged and especially with the efforts of our two long-standing partners. We are confident that the use of sites for the prompt placement of information about missing people will greatly increase the effectiveness of searches, noted Grigory Sergeyev, chairman of the search and rescue squad "LizaAlert."

The pilot launch of the project showed that this information really attracts the attention of buyers - the viewing time increases by 40-50% depending on the time of day and location, told Ilya Tseselchuk, Head of the Department of Digital Products and Technologies for Retail of the Directorate for Artificial Intelligence and Digital Products of PJSC VimpelCom.

According to LizaAlert, this solution will increase efficiency in urban searches: shopping centers and shops are a center of attraction for children, adolescents and elderly people with memory impairment.