Center for Enterprise Development and Support (St. Petersburg) (Marketing Logic Atlas GIS)

2020

The Committee on Industrial Policy, Innovation and Trade of St. Petersburg, together with federal and regional entrepreneurship support institutions, open up opportunities for participants in the St. Petersburg Accelerator project to use geoanalytic services for business management. The digital platform is provided by the Russian analytical company Marketing Logic.

The city project "Accelerator of St. Petersburg" is aimed at supporting small and medium-sized businesses, startups in the field of popular city services. The project partners are the Agency for Strategic Initiatives, the University 20.35 and the NTI Platform. Marketing Logic supports the project with geoanalytical expertise and geoinformation reports for accelerator participants.

Upon request, the project participants receive a ready-made presentation, which automatically stores the results of the analysis of the Atlas geo-information system. The platform allows you to analyze the selected area and microdistrict in a matter of minutes to determine the best location for business. The system takes into account not only the traffic of the target audience, but the average estimated cost of renting or buying a room, the activity of competitors, the points of attraction of the audience, public transport routes and hundreds of other variables from infrastructure to socio-demographic.

"We see our assistance to the St. Petersburg accelerator project in providing access to our services, which are valuable for participants in that these are, firstly, long-collected, structured and prepared big data, and, secondly, we convert these data into local and practical solutions, detailed to each home: cross-country forecast, assessment of business indicators for different areas of entrepreneurship, which can be used to open and develop points of sale, for reformatting, relocation, etc. Geo-correlated data allows you to calculate forecast indicators of income/consumption, concentration of the target audience, traffic, and the number of visitors. We adapt such reports to each area and specific locations in order to give the most accurate and substantive recommendations, "says Dmitry Galkin, managing partner of Marketing Logic.

Geoanalytical support allows you to recommend locations for opening a business that need to develop a particular service sector as much as possible. The companies of the accelerator participants will come to those areas where there is already a demand for such objects. This approach harmonizes the development of the city, increases the standard of living of citizens and contributes to the development of entrepreneurship in various fields.