VK Video (Mobile App)

The main articles are:

• Mobile apps
• IPTV (Internet Protocol Television)

2023

Full-format launch of mobile application

VK announced on September 4, 2023 the release of VK Beta Video and official launch. Users of the application can view videos from a multimillion-dollar catalog, including shows, videos from bloggers, streams, films, TV shows and UGC videos. The application can be downloaded from RuStore, Google Play, App Store, Xiaomi GetApps, Huawei AppGallery, and Smart TV (LG, Samsung and TV running Android TV).

During the beta testing period, the functionality and recommended algorithmobile application VK Video has been improved taking into account the wishes and feedback of viewers and authors of the platform. By implementing technological solutions and optimizing the internal architecture of the application, users will receive a tool for viewing video content, and the authors will receive a direct channel for interacting with the audience.

A showcase of recommendations, thematic playlists and an improved catalog search will help viewers of all ages and with different interests find content. The updated section "Trends" will allow you to get current and viral video content. Users can see their browsing history, uploaded, liked and bookmarked videos in the app. The updated Subscriptions section will help you find and navigate current content.

Particular attention is paid to improving the functionality of the VK Video player. Viewing control has become more convenient using fast rewinding by double-clicking on the screen, the ability to speed up and slow down videos, as well as turn on autosubtiters. The picture-in-picture background viewing feature allows users to continue watching video even when the app is minimized, as well as listening to audio when the screen is off. Time codes simplify navigation and help you quickly find the right moments in videos. Viewers can save their favorite videos to Favorites or create playlist folders for thematic content.

To log in and register in the VK Video application, you use VK ID a single account for all VK projects. Authorization provides cross-platform viewing - recommendations and video views social network Vkontakte are synchronized mobile with the VK Video application. You can also watch video content in a separate application without authorization or registration.

We are confident that these features and improvements of VK Video will allow users to enjoy watching video content. More than 750 thousand people downloaded beta versions of VK Video, the average daytime video viewing time in the application reached one hour on mobile devices and two on TVs. Thank you to everyone who took part in the beta testing and helped make VK Video better, said Fyodor Yezhov, director of video services at VK.

We are faced with the task of building a perception of a full-fledged technological video service, where the audience can find any video content in any interest. Therefore, for the advertising campaign, the creative idea "Watch everything and even more" was chosen, which helps you just talk about the main details of the VK Video and emphasizes that the user will find what he needs. To participate in the advertising campaign, we invited several authors and showed content that is at the peak of appreciation among different audiences, explained Inna Pokhodnya, vice president of marketing at VK.

Beta availability for iOS

The beta version of "VK Video" became available on iOS. This was announced on August 14, 2023 by representatives of the VKontakte social network. Previously, the application was presented on Google Play and RuStore platforms to users of Android devices.

The mobile application provides video viewing from a multimillion-dollar catalog: exclusive shows, videos from bloggers, streams, films, TV shows and UGC videos.

During beta testing, the functionality and recommendation algorithms of the mobile application will be improved taking into account the wishes and reviews of viewers and authors of the platform.

A full-length launch is scheduled for autumn 2023.

Availability of the beta version on Google Play and RuStore to Android users

VK mobile app beta Video is available on Google Play and RuStore for users of Android devices, with an iOS version coming soon. VK (formerly Mail.ru Group) announced this on May 26, 2023. The application provides online and offline viewing of videos from a multimillion-dollar catalog: exclusive shows, videos from bloggers, streams, films, TV shows and UGC videos. During beta testing, the functionality and recommendation algorithms of the mobile application will be improved taking into account the wishes and reviews of viewers and authors of the platform. A full-length launch is scheduled for autumn 2023.

By introducing technological solutions and optimizing the internal architecture of the application, viewers will have a convenient tool for watching video content, and the authors will be an effective direct channel for interacting with the audience. A showcase of recommendations, thematic playlists and an improved catalog search will help viewers of all ages and with different interests find exciting content. The "Trends" section will allow you to instantly plunge into the most discussed, current and viral video content. Users can see their browsing history, uploaded, liked and bookmarked videos in the app.

The VK Video player provides a minimum delay of the first frame when watching videos of any length. Viewers can control viewing using fast rewinding by double-pressing the screen, speed up and slow down videos, and turn on autosubtiters. In VK Video, background viewing is available in Picture-In-Picture mode. Interesting moments in the videos can be quickly found using time codes that simplify navigation. Viewers can save their favorite videos to Favorites or create playlist folders for thematic content.

To log in and register in the VK Video application, you use VK ID - a single account for all VK projects. Authorization provides cross-platform viewing - recommendations and video views social network Vkontakte are synchronized with the VK Video mobile application. You can also watch video content in a separate application without authorization or registration.

VK platform Video continues to actively expand the library of professional content - and a number of premieres have prepared for the appearance of the beta version of the mobile application. In May, users got access to the premiere releases of Medium Quality, including "Contacts," the show "Table Time" from Improcom, "I Know Myself!," Shows from the Labelcom channel and much more. And from June 2023, Medium Quality shows will be released exclusively on VK Video.

Bloggers Vlad A4, Satyr, Kukoyaki, DAVA and other authors also presented their exclusive videos on the platform. In addition, VK Video previously premiered: the return of the show "What Happened Next."

At the end of May 2023, a line of exclusive content VK Video Originals was launched in the VK Video community. One of the flagships of this line is the evening show "By the Way" with Azamat Musagaliev, Garik Kharlamov and Denis Dorokhov, in which the hosts discuss current events with their inherent humor. The show is scheduled for release on May 27 in the official VK Video community.

In addition to the flagship evening show, other original formats will appear on the platform in the near future. Mad Challenges in CLICKCLACK's exclusive Office Games show. Two musical special projects with Klava Coca at once - "Tribute" and "My First Track." In Dmitry Dibrov's show "Session," music will unexpectedly meet with psychology: artists, together with the host, will "dig" into creativity and life and perform their songs. And for lovers of classic and well-known formats, the platform has released a new season of "Vpiski at Margulis" - with a lively sound and lamp atmosphere, and very soon exclusive releases of the LAB show with Anton Belyaev will appear on the platform.