| Developers: | Izbenka (VkusVill) |
| Date of the premiere of the system: | 2023/06/05 |
| Branches: | Logistics and distribution, Tourism, hotel and restaurant business |
Main article: Delivery of finished food (Russian market)
2023: Empowering in-house delivery from restaurants
On June 5, 2023, VkusVill announced that it was expanding its own delivery from restaurants. More than 10 cafes and restaurants have already been connected to the service.
VkusVill launched delivery from restaurants in April 2022, at the start only two Osteria Mario establishments in Moscow were connected to the project. Having confirmed the value for buyers, the company decided to scale the service. Since the beginning of 2023, a dozen partners have been connected to the project, technical improvements have been made to optimize logistics and the delivery zone has been expanded.
In April and May 2023, the average check of the service increased by 25%. Per month, VkusVilla couriers deliver 500-1000 orders from restaurants, about 90% are multisacases, including products from darkstore.
According to VkusVilla surveys, customers want to see restaurant dishes as part of the main range in the application or on the company's website. More than 49% of respondents believe that the direction Restaurants is suitable for VkusVilla as a brand, and trust its choice of dishes.
 | The company gives the buyer to order everything you need in one application, restaurant dishes and goods. VkusVill brings one courier, which facilitates the user's path and helps save time. At the same time, the delivery conditions do not change in any way - it is standard free, without a minimum order amount, within 1 or 2 hours, depending on the delivery area. One of the tasks is to offer the buyer a diverse range of dishes. Restaurants of Italian and Pan-Asian cuisine, burger and coffee shops can operate within the delivery radius of darkstore . The possibilities of own delivery of VkusVill allow you to offer the buyer a choice of not only fresh food, but also restaurant menus, noted Natalia Saulyak, manager of Restaurants in VkusVille.
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As of to data June 2023, 130 VkusVilla darkstores are already operating, a certain zone is assigned to each for quick delivery, and partner restaurants belong to it. If the buyer's address is in the delivery area mobile application , the category "Restaurants" will be displayed in the catalog or on the site with all available menus. The buyer makes an order, which is simultaneously received by the VkusVilla collectors and the partner's kitchen. The courier delivers a multi-order to the address within 1 or 2 hours, depending on the delivery area.
VkusVilla has a stable base of loyal buyers and a well-functioning grocery delivery system. To expand the delivery of restaurant dishes, partners with the necessary expertise are required. Among the criteria for future cooperation:
- menu and quality of dishes that do not contradict the concept of VkusVilla,
- availability of necessary certificates and quality control at production,
- assessments of visitors to the institution,
- location in the darkstor operation area.
Organic revenue growth of the first restaurant partners is up to 60% per month.
Priority directions of VkusVilla for the development of delivery from restaurants - connecting partners, speeding up delivery and improving the client path in the catalog of the application for ordering freshly prepared food.
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