VK and SDEK launched digital video advertising at the points of issue of orders

2023: Digital advertising Launch at Order Points

On September 7, 2023, VK launched digital video advertising at SDEK order points. Local targeted advertising allows you to spot videos within a radius of 2-3 km from the customer's sales locations. The business can independently configure the promotion on screens located in the delivery areas. The option is available in 83 regions of Russia and on average covers more than 12 million people in 350 cities.

The digital system of SDEK media content covers more than 3.3 thousand screens at the points of issue of orders. Monitors show a total of over 200 hours of advertiser content every day not only in Moscow and St. Petersburg, but also in small settlements.

In 2024, as part of the development of SDEK Media, the network will have more than 4,000 screens for video advertising. The platform will interest advertisers of b2b and b2c segments. The target audience of the project is buyers of online stores and business representatives, they are being hunted for, because this is an active and solvent audience. Points of issue of SDEK open in economically active zones of the regions of Russia. As a rule, screens are installed in places with a shortage of advertising surfaces and, especially digital media, - said Oleg Nazarov-Bruni, Development Director of SDEK Media.

The development of advertising technologies and work with data help companies of any size talk about goods or services, as well as attract the attention of the target audience, "said Maria Filina, Head of DOOH, VK. - Partnership with SDEK expands opportunities for offline promotion for our clients. The mix of two players' technology allows you to increase brand knowledge and stimulate purchases among users who live or work in the nearest availability from PVZ. This can significantly increase the effectiveness of campaigns and affect the key business indicators - sales and return on investment in promotion.

The advertising unit is equal to the minimum amount of time that a PVZ employee serves one visitor, which contributes to high customer engagement. Also in PVZ there are no factors distracting from screens. The points have high-quality equipment that meets a single standard. This ensures the best broadcast of commercials.

You can run video ads without sound in the delivery zones of parcels yourself through the myTarget platform. To do this, select the purpose of Indoor advertising, specify points for issuing orders from the list or mark them on the map. The advertiser can also set or change the broadcast time of the video so that the system shows it to visitors to the PVZ at the right hours. The promotion budget is generated automatically based on the selected number of impressions.

On demand, you can set up ad streaming for your business target audience. To do this, SDEK analyzes impersonal information on shipments. For example, if a visitor to a certain item has purchased sports equipment, at the time the package is issued, they are more likely to see ads for fitness clothing.

The campaign results are available in the myTarget cabinet in the statistics section. It includes the number of impressions and contacts at each order point, the average frequency of audience contact with the video, and campaign coverage.