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Project

Bubl-Gum has combined data from online and offline buyers into a single database

Customers: Bubl-GUM

Vladivostok; Trade

Product: CSI: Set Loyalty

Project date: 2023/02  - 2023/08

2023: Modernizing the Loyalty Program

The chain of hypermarkets "Bubl-Gum" is improving the tools for working with its loyalty program. This was announced on September 22, 2023 by CSI.

Bubl-Gum is almost 50 stores in 27 cities, as well as an online store. In 2023, the company took an important step in the framework of long-term plans to improve the loyalty program - it combined the personal data of customers of the online store and offline stores into a single database. After combining data, deleting takes and irrelevant information, 1,200,000 real buyers remained in the database of cardholders out of three million.

Registration in the loyalty program became available at the checkout without filling out paper questionnaires, by phone number, plastic cards ceased to be issued. Customers can also register themselves on the site boobl-goom.ru. Modules for working with data from system buyers have become a technological tool for updating. loyaltySet Loyalty The cash desks of Bubl-Gum stores operate in the Set Retail system, so the connection of new functional units within the same ecosystem was quick and did not require software modifications. Integration Set Loyalty with the site was performed by the team. retailer

Among the following tasks is the addition of a single buyer profile with purchases made in online channels (website and mobile application).

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We have installed a Set Loyalty module for combining client data from online and offline channels. This is the first step in establishing high-quality communication with our customers. Next, we plan to combine online and offline purchases and go to each buyer with a profitable personal offer,
said Yulia Yurieva, head of the E-com development service of the Bubl-Gum network.
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