B2B-Center has developed a branded ETP for Mixit

2024: Moving to the B2B-Center Platform

The Russian brand of cosmetics MIXIT brought purchases to the B2B-Center trading platform. An individual site integrated into the B2B-Center system combines bidding and procedures for the sale of all production sites, the laboratory and the MIXIT warehouse complex, as well as supplier management and analytics services. This was announced by B2B-Center on March 11, 2024.

Our company has been developing innovative beauty products for many years, developing its own production, improving sales channels, "said Elena Nazarova, one of the founders of MIXIT. - When the question arose about increasing the efficiency and digitalization of procurement, we tested several Russian electronic trading platforms. And one of the options was chosen B2B-Center in terms of the totality of such parameters as the variability of settings, the number of suppliers in the procedures, the quality of client support, many years of expertise and the possibility of integration with internal IT systems.

Branded sites are in increasing demand in the market. According to Olga Gromkova, CEO of B2B-Center, as of March 2024, the company's unified electronic trading system unites more than 100 corporate, industry and regional ETPs. It is a convenient tool that allows customers to get maximum value from the entire market, set their requirements, and at the same time do not spend their own resources on development and further support.