Anisimov Sergei Vladimirovich

Anisimov Sergei Vladimirovich

Biography

He received an MBA from the RANEPA under the President of the Russian Federation and acts as a guest lecturer at the Higher School of Economics, the Moscow Aviation Institute and the Russian Academy of Sciences. Plekhanov.

For six years, he built the functions of strategy, marketing and analytics in the MTS Media holding and the ivi online cinema, and also worked in key positions in the international company My.Games, which develops and publishes games.

Sergei has many launches and strategic projects in his portfolio over 16 years of experience in Western and Russian companies, including Ipsos Central Eastern Europe Ltd, VimpelCom and VK.

2024: Director of Strategic Marketing and Development at Litres

Sergey Anisimov took the post of Director of Strategic Marketing and Development in the Litres group of companies. The company announced this on September 12, 2024. Its objectives included the development of the company's strategic development agenda and its implementation, the formation of media and communication strategies, updating the positioning and platform of the Litres brand, launching comprehensive advertising campaigns, as well as expanding strategic partnerships. 

Sergey faces ambitious tasks, the implementation of which will help preserve and grow the company's share in the digital book market as a whole and expand the audience in growing segments: the preparation and implementation of communication and media strategies until 2028 goda​​, as well as the development of positioning and platform of the Litres brand in order to ensure the growth of business and brand health metrics. I am sure that the results of his work in the new position will exceed our expectations, - commented Sergey Anuriev, General Director of the Litres Group of Companies.

I joined Litres to strengthen the company's position in the market. The plans include the development of a strategic development agenda and the implementation of brand initiatives and communication to users of key messages and company positioning elements. I am happy with the team to fulfill the mission of the company - to help each reader find a book that is interesting for him, and to the author - to acquire his loyal audience and unleash his creative potential, - said Sergey Anisimov.