24AI Generative neural network for working with images

Main article: Neural networks (neural networks)

2025: Introduction of automatic face replacement in photos

The 24AI service, part of the Tochka ecosystem, has introduced automatic face replacement technology for photos. This is a solution developed specifically for sellers based on a generative neural network. Now sellers entrepreneurs can adapt images for cards on marketplaces without using complex retouches and photo shoots. Tochka announced this on February 25, 2025.

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Фото: Point

To work with the option, just upload a photo with the model and select a face from the built-in neural network library. In 1.5 minutes, the service will change the appearance of the model and adapt it to the original image, preserving the natural skin tone. Algorithms do not distort clothes, accessories and hats, but adjust reflections if necessary. 

Creating selling cards of goods is always a cost: shooting, models, studio, subsequent retouching. Photos from foreign suppliers are also not always suitable - they are worse converted into sales and require refinement. We at Point solved this problem: now in a couple of clicks you can diversify photos using the face replacement option without losing image quality. Faceswop technology accurately determines the pose, clothes and all details so that the result looks natural, leaving no traces of editing. This is a tool for e-commerce in Russia, which makes the work of sellers with images faster and more convenient. It will help create unique content, stand out from competitors and, as a result, increase sales, "said Vitaly Klimov, CPO 24AI at Tochka Bank.

The option works for all 24AI users, regardless of whether they are clients of the Point. 24 free generations are available to test all the capabilities of the service.

As of February 2025, the following functions are available in the 24AI for entrepreneurs: generation and removal of the background, creation of infographics, improvement of image quality, change in proportions, removal of items, replacement of pictures for Ozon 3:4 format to create attractive product cards on the marketplace.