Getads (Geteds) formerly GetShopTV

Financial performance

2024: Revenue growth to ₽ 370 million

The developer of high-tech solutions for advertizing industries getads on March 17, 2025 shared TAdviser with the results of his activities for the period from 2020 to 2024, spoke about what influenced the growth of the company, about his products and plans for the future. Also Skolkovo resident revealed the technological stack of the company's product line.

At the beginning of 2020, against the background of COVID-19, the proprietary advertising market collapsed. The crisis also affected the company's activities - revenue fell by 70%, and the staff decreased. These developments pushed the company to change its approach from striving for continued innovation to profitability and real market needs.

At the end of 2020, getads became a technological partner of Rostelecom, and the Wink platform began to use the getads advertising server in all environments. This colobation allowed the company to generate advertising requests at a level exceeding 100 million per month, covering various devices: mobile, TV, web and smart devices. In 2021, getads increased staff, and revenue increased from 8 million to 52 million rubles. The company continued to develop its partner network, and today getads cooperates with such major players as AdRiver, MTS ADS and many others. This also led to an increase in the company's business indicators, in 2024 the company's revenue amounted to 370 million ₽.

Among the company's product line, the main drivers of business growth were: the monetize platform, which monetizes users of video services, telecom operators and viewers of TV channels (MAAS - monetization as a service), a system for measuring and analyzing the effectiveness of media advertising - adpulse and a getads.ai product that uses artificial intelligence to analyze and enrich user data. This tool helps build detailed viewer profiles, taking into account data such as weather, geography, device type and interaction with ads, which allows you to more accurately target ads and increase their effectiveness.

In 2025, getads rebranded (the company's former name is GetShopTV). Getads also transformed into JSC, which opened up prospects for attracting external partners, and this is especially important against the background of the growth of the Digital Signage and technological innovation market. From 2015 to 2023, the Digital Signage market in Russia grew from 98 billion ₽ to 807 billion ₽.

For us, rebranding was an important stage, since previously the company was associated exclusively with one product. We want to convey to the market that we are a multi-product company, and have shifted the focus of our activities. Our development strategy has also changed, we will increase communication with the media, share market expertise and events of our company, "said Andrei Grigoriev, CEO and co-founder of getads.

The Haskell language programming became a staple throughout the company's product line. This strict, but expressive language, whose roots go back to mathematical logic and theoretical computer science, is not so actively used in Russian IT-, industries but develops with the help of its open source community. This approach allowed the company to minimize the turnover of personnel, while attracting extremely talented and experienced. programmers

Using a single language has really helped simplify the mutual verification process and reduce the amount of time employees spend debugging and finding errors. We start by laying down the right concepts at the language level, and this significantly increases the reliability of our products, "said Nikolai Kudasov, CTO getads.

In the coming years, getads plans to increase revenue fivefold and achieve EBITDA of more than 30%, using a strategy of automation, scaling current products and developing new partnerships. In 2025-2027, the company intends to significantly expand its market presence and strengthen its position in the Digital Signage industry, continuing to introduce innovative technologies and expand its product line.

We still have many collaborations with various companies in our plans, which we will gradually talk about. The company expects the next stage of scaling, and we are confident that we have a reliable base for the next step. In the future - a possible exit to the stock exchange. Most likely, before entering the IPO, we need to significantly increase revenue - 5-6 times, - summed up Andrei Grigoriev, CEO and co-founder of getads.