BNS Group manages traffic in over 100 stores with "1C-Rarus: Visitor Count System"

2025: Implementation of "1C-Rarus: Visitor Counting System "

BNS Group manages the attendance of more than 100 stores with 1C-Rarus: Visitor Counting System"." This was 1C-Rarus announced on September 29, 2025.

𝓲

Фото: 1C-Rarus

Retail chain has more than 100 stores in 26 cities of Russia and. Kazakhstan The company is an exclusive representative of premium brands of fashion and clothes footwear accessories.

For more than four years, BNS Group has been building strategic and operational marketing with the help of 1C-Rarus: Visitor Counting System. The use of 1C-Rarus digital services makes it possible to deeper study the needs of customers and improve the quality of service.

With the help of the 1C-Rarus system, our company is successfully developing. We are opening new stores, effectively managing the portfolio of brands and adhering to high standards in our work, noted Igor Zholobov, head of technical support at BNS Group.

The 1C-Rarus counting system contributes to the development of the BNS Group business:

• Based on the data obtained, the company forms customer loyalty all the way to purchase: from designing storefronts and creating a comfortable atmosphere - to a carefully organized service.
• Analysis of customer traffic and behavior allows you to make informed decisions when choosing locations for new stores, which reduces risk and increases investment efficiency.
• The conversion calculation for each brand represented in the outlet provides a comparative analysis of indicators and allows you to effectively form and optimize the brand portfolio.

We chose a system developed by 1C-Rarus because we care about the company's reputation, reliability and fault tolerance of the system. So that everything functions smoothly, we use the service service. The team also backs up the data and helps repair gaps using special algorithms. As a result, we obtain reliable data and can assess the impact of implemented measures on traffic in trading floors, said Igor Zholobov, head of technical support at BNS Group.