| Developers: | Yandex.Market |
| Date of the premiere of the system: | 2024 |
| Last Release Date: | 2026/01/30 |
| Branches: | Internet Services, Trading |
Main article: Marketplaces in Russia
Ultima Yandex Market is a premium service that collects collections of original world and Russian brands. In the service range for January 2026, more than 1300 brands are over 3.5 million positions in various categories, including rare finds: clothes, shoes and accessories, beauty goods, household goods and appliances. Stylists, byers and other service experts are engaged in their search and selection. Ultima Yandex Market is represented in nine cities of Russia - Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Nizhny Novgorod,
2026: Virtual clothing fitting
In Ultima Yandex Market, a virtual fitting of clothes appeared. Yandex.Market announced this on January 30, 2026. With its help, customers can understand how the selected products fit with their wardrobe, as well as assess whether the color or style of these things fits. This will make it easier for them to choose between several options for goods and decide on a purchase, especially if the delivery of the goods takes time.
Virtual fitting is powered by artificial intelligence (AI) and the MMDiT (Multimodal Diffusion Transformer) generative model. You can start fitting right in the product card - for this, in the image you need to click the "Try on" button and upload your full photo. AI will analyze the composition of the photo, the pose that is worn on the person, and show how the selected thing will look on it.
The neural network can not only demonstrate how things fit into the wardrobe, but also supplement the final image to make a whole image. For example, when trying on trousers, add a top or accessories. The result can be saved to share it in instant messengers and social networks, if necessary, run the fitting again.
This feature is available for almost all Ultima products, with the exception of underwear, swimwear, shoes and accessories. It works in beta mode in the Yandex Market application in cities where the Ultima Yandex Market service is presented.
2024: Ultima service launch
The service was launched in 2024.
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